Tag Archives: Strategy

what is strategy?

What term comes to mind when you hear the word strategy?

Cynthia Montgomery, Professor of Strategy at Harvard University, asks her students what terms come to mind when they hear the word “strategy.” This word cloud illustrates their typical responses, which tellingly lack the word “leader.”

what is strategy?

Why is that? More of the same leads to more of the same.

Hop off the bandwagon

What argument can you win?

Hop off the bandwagon

There are 2 kinds of warfare: asymmetrical and stupid.   —DR. CONRAD CRANE, DIRECTOR OF THE U.S. ARMY HISTORICAL SOCIETY AND AUTHOR OF THE U.S. ARMY/MARINE CORPS COUNTERINSURGENCY FIELD MANUAL

I have a client who competes with Starbucks. Or at least that is what they think. I don’t think they do because they have no argument to win. What is Starbucks good at? There are other factors at play, but these are the main ones: They fill the middle between your home and work, and they are also known for making good enough coffee.

These are not attributes where my client can make a confident argument that they can win. And my client can’t just turn itself into a roaster. And it shouldn’t.

So what to do? The answer is simple but difficult: You do what the other guy can’t or won’t.

How can a business differentiate without changing the product itself?

How can a business differentiate without changing the product itself?

Via Quora: What can you change in a business that is strong enough to differentiate the business from all competitors, but without touching the product itself?

For example,

  • GILT, changed PRICE but didn’t change product, and opened a niche for discounted designer clothes.
  • Phones International, changed the DISTRIBUTION MODEL of the mobile phone industry but it didn’t change the product (cell phones), and opened a niche for ‘single brand distribution.
  • The Book People, changed the TARGET CUSTOMERS, but didn’t change the product (books), and opened a niche selling books to corporate clients.
  • Adwords, changed the BUSINESS MODEL, but didn’t change the product (display ads), and opened a niche for ‘performance advertising’.

These are significant differences that not only differentiate the companies from all the others, but disrupted the market in some way.

What other variables can you change in a business in this way?

How are these variables called?

Where can I learn more about this?

Must read innovation posts of the week: Mintzberg on What’s Wrong with Management

Must read innovation posts of the week: Mintzberg on What’s Wrong with Management

Storified by Jorge Barba · Sat, Aug 25 2012 20:19:03

Bringing Science to the Art of Strategy http://s.hbr.org/SNCHmy #playingtowinHarvard Biz Review
#Leadership Alert – Mintzberg on What’s Wrong with Management http://ow.ly/1m8bkySoren Kaplan
Business Model Innovation Through Process Change http://s.hbr.org/NWwmDsHarvard Biz Review
Orgs need complementary #innovation systems – my latest: Evolutionary and Revolutionary #Innovation – http://bit.ly/Pd3nMGRalph-Christian Ohr
There are two sides to the equation of shaping #innovation – http://bit.ly/Pgn7iFPaul Hobcraft
How to Design Culture: 16 Patterns to Build Adaptive Learning Organizations. http://feedly.com/k/NYiwR2 #organizationaldesignNilofer Merchant

If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

got purpose?

The 6 most important questions every strategist must own

got purpose?

Last week I discussed the importance of leading through questions. Since that post got some good traction, I decided to put together these six questions that I found scattered throughout the book “The Strategist: Be the Leader Your Business Needs“. If you haven’t read it, read it!

In my opinion, every business leader and strategist must own these six questions below:

pulsepad different

The Golden Rule of Strategy: Do what others are not willing to do

Going against the grain can be a prerequisite for innovation. And in a time when internet companies show no commitment to customer service, there are a few who are making an attempt to do so.

Yesterday, I discovered Pulse. The app that lets us read our news in a very “eye candy” way. I started using it for a few minutes and decided that it was enough for me to switch: