Tag Archives: Strategy

How can a business differentiate without changing the product itself?

How can a business differentiate without changing the product itself?

Via Quora: What can you change in a business that is strong enough to differentiate the business from all competitors, but without touching the product itself?

For example,

  • GILT, changed PRICE but didn’t change product, and opened a niche for discounted designer clothes.
  • Phones International, changed the DISTRIBUTION MODEL of the mobile phone industry but it didn’t change the product (cell phones), and opened a niche for ‘single brand distribution.
  • The Book People, changed the TARGET CUSTOMERS, but didn’t change the product (books), and opened a niche selling books to corporate clients.
  • Adwords, changed the BUSINESS MODEL, but didn’t change the product (display ads), and opened a niche for ‘performance advertising’.

These are significant differences that not only differentiate the companies from all the others, but disrupted the market in some way.

What other variables can you change in a business in this way?

How are these variables called?

Where can I learn more about this?

Must read innovation posts of the week: Mintzberg on What’s Wrong with Management

Must read innovation posts of the week: Mintzberg on What’s Wrong with Management

Storified by Jorge Barba · Sat, Aug 25 2012 20:19:03

Bringing Science to the Art of Strategy http://s.hbr.org/SNCHmy #playingtowinHarvard Biz Review
#Leadership Alert – Mintzberg on What’s Wrong with Management http://ow.ly/1m8bkySoren Kaplan
Business Model Innovation Through Process Change http://s.hbr.org/NWwmDsHarvard Biz Review
Orgs need complementary #innovation systems – my latest: Evolutionary and Revolutionary #Innovation – http://bit.ly/Pd3nMGRalph-Christian Ohr
There are two sides to the equation of shaping #innovation – http://bit.ly/Pgn7iFPaul Hobcraft
How to Design Culture: 16 Patterns to Build Adaptive Learning Organizations. http://feedly.com/k/NYiwR2 #organizationaldesignNilofer Merchant

If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

got purpose?

The 6 most important questions every strategist must own

got purpose?

Last week I discussed the importance of leading through questions. Since that post got some good traction, I decided to put together these six questions that I found scattered throughout the book “The Strategist: Be the Leader Your Business Needs“. If you haven’t read it, read it!

In my opinion, every business leader and strategist must own these six questions below:

pulsepad different

The Golden Rule of Strategy: Do what others are not willing to do

Going against the grain can be a prerequisite for innovation. And in a time when internet companies show no commitment to customer service, there are a few who are making an attempt to do so.

Yesterday, I discovered Pulse. The app that lets us read our news in a very “eye candy” way. I started using it for a few minutes and decided that it was enough for me to switch:

6 Attributes of an effective strategy

company strategy map

Picture credit: Martin Oberhäuser

At its essence, strategy is a guide to behavior. And, when communicating your strategic intent, the most important goal is conveying your unique aspects and advantages with specific and engaging words.

This is hard. But, if you’re not being challenged at coming up with an effective strategy statement, you’re not trying hard enough. Because It is a real challenge to translate strategy into execution, this is something we must continually work at, that is, communicating strategy. Research has found that only %14 of employees understand their company’s strategy and direction.

Innovation must reads of the week: 3 innovation models

If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to

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