Tag Archives: Roger Martin

No strategy is foolproof

enjoy uncertainty

Anytime I meet with Presidents, VP’s or just the business owners of a company, I come in with no expectations whatsoever. I aim to be surprised. So, last week when I met with the President of an innovative construction company in Mexico, I was surprised.

I consider this company to be innovative because they developed a unique building, the only one, in the Baja region. And like any innovator, this innovation needs more attention. That’s where I come in.

Now, let me tell why I was surprised. Usually, when you talk to businessmen about innovation, all they want to know about is the ROI. They want to know that whatever you propose, will work. “If isn’t going to work, don’t talk to me” is what I hear.

But the guy I met the other day, he was different. He literally said: Here we’re all about leading our industry. And, to achieve that, we know that some things will not work. We don’t like reacting.