In the pursuit of innovation, we often focus on finding better answers. But what if the key isn’t better answers, but better questions?
Tag Archives: Innovation
Marketing Lessons from “Big”: When We Forget the Customer’s Perspective
I don’t get it? Many marketing presentations look like this scene from the movie Big. The presentation focuses on what toy sales can do for the company, not what the toy does for kids!
Technology Won’t Save Your Product! Why Customer Pain Points Matter More
Why should they care? I had some entrepreneurs show me a project they’re working on. It’s a finance application for small businesses. One of the founders is an accountant who gets questions constantly, so he figured he’d create an app to solve that problem.
Rise of the Resistance: Innovation Lessons from Disney’s Immersive Experience
I had the pleasure of returning to Disneyland with my family this Easter Sunday. My sister and I took our parents, who hadn’t visited the park in six years, which meant they were in for some incredible surprises with the newer attractions. The one experience I was most excited to share with them was Star Wars: Rise of the Resistance.
The Objective is Not Innovation. It’s a Transformed Customer.
In the business world, innovation is often the golden idol. Companies pour billions into R&D, host flashy innovation summits, and reward “newness” with headlines and hype. But here’s a truth that doesn’t get enough airtime:
Shopify’s AI Mandate: Adapt or Be Left Behind
In a revealing internal memo that recently surfaced, Shopify CEO Tobias Lütke delivered a clear message to his team: AI usage is no longer optional; it’s a baseline expectation for everyone at the company. This directive signals a significant shift in how major tech companies approach AI integration and offers valuable insights for professionals across industries.
Analogy For A Culture of Innovation: Don’t Just Be A Lightbulb, But Also Be The Provider of Electricity
You know that cartoon moment when a character gets a brilliant idea and a lightbulb appears over their head? That’s how we often think about innovation: sudden flashes of genius that change everything.