Tag Archives: entrepreneurship

5 questions to help you think about the culture you wish to create

dare to create culture

Culture eats strategy for breakfast. Why? Because even a beautifully conceived strategy won’t be executed the right way if people’s values and beliefs are not aligned. In other words, culture is not mandated; it is shaped from the beginning.

To change the game, change the business model

nothing is quite what it seemsYesterday, I was a judge for a showcase of projects from marketing students of a local university. Most of the projects that were pitched are apps that exist elsewhere in some form; nothing game-changing. There were many common innovation myths that were present in many of the pitches, such as “our competitive advantage is being the first ones in Mexico”, “our competitive advantage is there isn’t something like this anywhere”, “our competitive advantage is we have no competition”.

Q&A: Changing Mexico from cheap labor provider to a global engineering powerhouse

alfonso aramburoThe following interview is about Alfonso Arámburo, CEO of Brecher Mfg, a product design company in Tijuana, Mexico that specializes in engineering development and mechatronic prototyping. Visit https://www.auston.edu.sg/courses/b-eng-hons-mechanical-engineering-mechatronics/ for the best bachelors  degree in  mechanical engineering.

Alfonso is an entrepreneur and engineer with 6 years of experience. Alfonso has Bachelors in Mechatronic Engineering, in addition a Masters in Business Administration. Alfonso has worked for companies such as Turbotec, a Caterpillar company, Rockwell Automation, TECO GmbH in the city of Munich, Germany leading projects for companies such as Continental, BMW, Renault, Land Rover and Chrysler.

You can contact Alfonso at a.aramburo@brechermfg.com or on LinkedIn

What needs to happen for there to be more innovation and startups in LatAm?

What needs to happen for there to be more innovation and startups in LatAm?

Yesterday I watched a panel of LatAm entrepreneurs, advocates and venture capitalists discuss “what needs to happen for there to be more innovation and startups in LATAM?” through Google Hangout. The panelists were:

Three common mistakes that innovators make when creating new markets

Take care of the basics. Sometimes we don’t and get ourselves into trouble; especially when trying to create a new market. As innovators, when it comes to trying to help people understand how our idea can address an unmet need, we make some critical mistakes.

Here are three that are very common: