Tag Archives: design thinking

Start With The Customer Problem, Not The Technology

Generative AI is still looking for its killer app. Sure, there is a niche number of people getting great results using LLMs for work and other activities to be more efficient and productive. Still, most of the existing generative AI solutions out there are hunting for a problem to solve.

Design Thinking Is Not A Safe Way To Be Creative

“If you think design thinking is a cookie-cutter, templatised way to “safely” be creative, think again.” Absolutely! This is a quote from my friend Sunil Malhotra. It’s a topic we’ve talked about extensively, and one that still gets talked about it.

Demystifying Design Thinking with Sunil Malhotra

Demystifying Design Thinking with Sunil Malhotra

Just like innovation and artificial intelligence, design thinking is a buzzword. There is a cottage industry of practitioners who, with good intention or not, are hoping to get their pockets full from enterprises who want a step by step process that reduces the uncertainty behind innovation.

Until You Have Creative Skills, Innovation Tools Are Useless

CreativityCheck out this insight:

The same holds true for innovation: Innovation tools can’t help if you don’t have certain skills mastered.

Design As Strategy: How Design Can Improve Your Business Outcomes

design as strategy

Design thinking. is it a methodology, mindset, trend, the new must in business acumen, or all of the above?

Regardless of your interpretation, it has been around for quite a while. The bottom-line is most leaders still don’t understand how exactly it helps improve or drive new business outcomes. If you will like to have some help understanding this, check with Bob Bratt.

Why?