Group brainstorming, how effective is it? The WSJ’s article “Cancel That Brainstorm. There’s a Better Way to Spur Good Ideas” argues that traditional brainstorming sessions are a waste of time and that there are better ways to generate ideas. The author cites research that shows that brainstorming sessions often lead to fewer ideas than if people worked independently. Additionally, brainstorming sessions can be dominated by a few people, and introverts may be reluctant to share their ideas. The author suggests that a better way to generate ideas is to have people work independently and then come together to share their ideas. This approach is more likely to generate a wider range of ideas and to give everyone a chance to participate.
All organizations need to generate ideas to drive their business forward. They generate ideas in a brainstorm. Brainstorming, when done well can catalyze dormant ideas. But it can result in wasted time and resources when done wrong. How can you execute a better brainstorming session and make sure it doesn’t result in wasted time and resources?
Every once in a while I get emails from business people and students asking for advice on all types of challenges they’re facing. A recent one has to do with brainstorming for innovation, specifically how to fight cognitive bias so the group can be open to all avenues of the future.
- Unfreezing the middle, seeing a different innovating prospective by @paul4innovating
- 5 Keys to Building a Learning Organization – Forbes
- The 6 Questions That Lead To New Innovations – FastCoExist
- How to Think About the Future by @timkastelle
- The Brainstorming Process Is B.S. But Can We Rework It? – FastCoDesign
- Have a disruptive offering? Here are 5 tips for achieving widespread adoption
2011 is over. Lots of blog posts were written this year, lots of new and interesting friends were made, lots of ideas were crystallized and lots of value was created.
It was fun looking through the archives to find those posts everyone liked the most. It was fun to revisit them and re-read the comments you left. I still feel like it was just yesterday that I wrote them. Man time goes by very fast!
Here then are the 10 most popular posts of 2011 (+ 2 more) in no particular order.
Thank you for sticking around and I look forward to learning more from you in the next year.
Happy 2012 🙂…
- GE’s Beth Comstock on What Design Can Do For Your Company
- Ten Innovation Myths – Scott Anthony – HBR
- Tom Peters – Innovation Comes from Dissatisfied People – Innovation Excellence
- Stop the Reckless Brainstorming and Focus your Creativity! – Innovation Management
- Booz: corporate culture is a key factor in successful innovation – Smart Planet
- If risk-taking is adaptive, why aren’t people smarter about it? via @ralph_ohr