Ask any person or team who’s ever worked on and delivered a better future about their process and they’ll tell you it was a messy journey; not a straight line. Those of us who’ve been in the trenches know that delivering the future doesn’t happen in a straight line, as most things rarely do, yet most people want to believe there’s a silver bullet prescription, secret, hack, tip and the like to follow to avoid the mess that is innovation.
There isn’t one.
Sure, there are methodologies that are growing with popularity every day but following them to the T doesn’t guarantee anything. You might eliminate a few headaches here and there but for the most part their value is in helping you think through things, giving you a sense of security and certainty; not giving you the right answer. …