
I’ve talked at length about how companies aiming to attract innovators to their organization shoot themselves in the foot, because the culture they have doesn’t embrace innovation. Still, let’s ask: How do you hire innovators?
To help answer that question from the perspective of an innovator, the University of Texas conducted a study last year and they asked me to take part. They’ve yet to share the results with me, but I’m jumping the gun and sharing my thoughts with you.


Many leaders rely too heavily on past achievements, practices, and ways of thinking to drive positive results today, but they often need to unlearn those behaviors before they can take a step forward; this is the essence of innovation.