Category Archives: Creativity

Practice frame shifting to spot untapped innovation opportunities

drawing on the right side of the brainPerception separates the innovator from the imitator. To see anew, learn to set aside preconceptions by exploring new perspectives.

How might we shift our perspective and explore what we might be missing? This is a common question I ask myself all the time because I want to overcome our human tendency to bring our preconceived notions with us whenever we are attacking a problem; therefore limiting our view of potential alternatives.

How do we overcome that?

Innovation is more a matter of attitude and perspective than process. I’ve written previously that there are four ways we can discover new insights. Insights are unexpected shifts in the way we understand how things work, and one way to get insights is by shifting our frame.

Ed Catmull makes a poignant point in his book, Creativity Inc., that Pixar has avoided stagnation because they’ve created mechanisms that force them to constantly fight their own mental models, and put Pixar’s collective heads in a different frame of mind.

The most innovative leaders are reframers, and unleash innovation in their organizations by asking new questions, and/or immerse themselves in the environment they wish to understand. I’ve written extensively about asking better questions to get better answers, here I’ll extend on that to include immersion.

But first…

Creativity Inc.: what it takes to build and sustain a culture of excellence

I just finished reading the book Creativity Inc. by Ed Catmull, this is my review…

Unlike books written by consultants about how wonderful the companies they study are, and how they have reverse engineered their formula for success into repeatable soundbites, Creativity Inc. was written by someone who was in the trenches; from the beginning. Written by Ed Catmull, co-founder and President of Pixar, Creativity Inc. is a first hand tell-all about what enables Pixar to do its thing: successfully turn original ideas into blockbusters, one after another.

Mr. Catmull’s motivation for writing this book stemmed from a simple question: why do successful companies fail?

What’s your question?

If you’re planning on designing your own wedding, we’ve got a treat for you for you today! Bronte Dwyer, a stellar wedding stylist at Foreva Events in Australia, is sharing her secrets—everything it takes to make the wedding day magical. Paired with ethereal photos by Ivy Road Photography from a recent styled editorial, we’re certain you’ll walk away inspired and prepared to tackle your wedding design with newfound knowledge in your pocket! GWS out…over to Bronte!

Designing a wedding is not a small job. It takes creativity, boldness and an eye for detail. The truth is, every single detail of your wedding will contribute to the overall look and feel of your wedding. Details such as the colour of your plates, the texture of your flowers and the shape of your chairs are all important pieces of a puzzle which together will create the overall picture of your wedding.

So how do you make sure all of your wedding elements work together? We have a few tips and tricks we want to share with you, to make styling your wedding easy. We hope that by the time you finish reading you will feel confident to get started designing the wedding of your dreams, but before that, you better check out these bachelorette experiences.

Choose the Right Colour Palette

 

Your colour palette is one of the most defining decisions your will make when it comes to designing your wedding. Start by thinking about what colours you and your partner love. Look at your wardrobe, what colours do you like to wear? Look at your furniture and home styling, which colours stand out? Look at the pictures you’ve saved of weddings you love and notice the colours. Do you prefer lighter, soft colours or darker, strong colours?

Choosing the right colour palette for your wedding will determine the overall look and style of your wedding. Sometimes it’s easier to to choose one colour you love, then pair it with complementary colours. When pairing colours, make sure you don’t go overboard. You might be thinking, “But I love pink, purple, orange, green and blue”. Great, but let’s try to narrow that down for your wedding. Try starting with one central colour and two to three complementary colours to pair with it.

Remember, it’s not just the obvious elements like flowers and stationery that bring colour into your wedding. Elements such as the background of your venue and the furniture materials used will also contribute to your colour palette. For example, if your wedding is in an outdoor York Maine wedding venue you’ll have green or blue with trees and the sky, and if it’s inside the colour of the walls will become a part of your colour palette as well. It’s also important to think about the tones of materials you would like to use. What colour metal, what type of stone, what colour wood will you use? Where possible, try to incorporate only one tone of wood, metal and stone and stick with that material throughout your wedding design.

Remember to consider the contrast of tones in your colour palette. Unless you’re going for a completely light look, we’d recommend having at least one dark or medium tone colour in your palette in order to have contrast. This will bring the lighter elements to life.

Finally, it’s important to let your colour palette guide your decision making. Before deciding on any element of your wedding, put it through the filter of your colour palette to ensure it will work with your overall style. If you really want to have an eye for detail, don’t include any element that doesn’t fit with your colour palette. You’ll be amazed at how applying this one simple step will help your wedding design stand out.

For innovation: Uncommon insights come from uncommon places

how to differentiate your businessThis is part one of the series on how to leave small thinking behind. In this first post, I’ll show you a simple technique for coming up with radical ideas. In the second part,  you’ll learn how to evaluate ideas so they don’t fit into “me-too” territory. In part three, I’ll tell you how to determine which ideas might work.

Perception separates the innovator from the imitator. So, a shift in perspective is all that is needed to see opportunities for new offerings. Here is one creative approach to do that…

One of the challenges of coming up with unconventional ideas is the weight of past ideas. Not just the ones you’ve applied, but also the ones you’ve seen, heard, tasted, smelled and felt, all of these are in your memory. You see, what we have stored in our heads is just as much a blocker of uncommon ideas as is your boss not giving you permission to go wild.

This is why the first 15 – 30 you come up with are always going to be very obvious. They are stuff you’ve already seen before. To get to the good stuff you have force your brain to come up with more. But this is quite hard  and takes some time for many to do…

But let’s suppose you don’t have the time to sit down and make a list of 50 – 100 different ideas on how to solve a pressing challenge. What’s a quick way to shake things up?

Beyoncé’s use of the element of surprise was genius

beyonce visual album

Isn’t it exciting when something unexpected happens? Something out of the ordinary?

Of course it is.

The shock heard around the world last week was how Beyoncé released her 5th studio album on iTunes without the typical marketing blitz that accompanies such album launches. I say shock because it really was a shock. Not only that, it’s also a non-conventional type album: titled “Visual Album” because every track has a video for it.

The album has already set iTunes record with over 800,000 units sold in three days. Some have even said that this is the best album of the year, as well as the best music moment of the year.

What a 16 year old magician can teach you about exceeding expectations

Imagine seeing an ad about a restaurant that makes fish tacos. Now imagine seeing a comment on Facebook from a friend about a restaurant he is at that not only sells fish tacos, but also poetically entertains you. And, next to that text is a picture of a hand written poem by the waiter that serviced him.

Which one makes you more curious?

Exactly!

The Idea Box: On command creativity tool for creatives and non-creatives

A few days ago, I provided you with some questions to find hidden pain points. Well, after finding those pain points, the next step is to ideate ways to alleviate those pains.

How do you start?

Steve Jobs famously said that creativity is just connecting things. And he is right, combining ideas is one the most productive ways to generate non-linear solutions. Below I’ll show you a well known creative technique that is designed to help people generate creative combinations.