Archive for: October, 2012

question-to-innovate

What does “own the outcome” mean?

in Leadership, Question-To-Innovate, Questions

question-to-innovate

This is the fourth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.

This week I wrote about how you have to own it before you can do it. That includes anything. Not just innovation.

What does “owning it” mean?

Here’s an example. Lets suppose that you are a design agency, and a client asks you to design a stand for them because they have an upcoming trade show or event. If you are the agency, and want to truly “own it”, the key question you have to ask yourself is: what is the outcome that our client wants and how can we help him do that? And then knowing what they want, how can we make it even better?…

Innovation: You have to own it before you can do it

in Innovation, Leadership

If I were to tell you that you can’t innovate, would you try to prove me wrong? If your customers were to tell you that they will leave you because you can’t exceed their expectations, would you commit to exceeding them?

What if your customers suddenly became immune to your marketing speak? What if they suddenly stopped moving toward your preferred outcome every time you nudge them?

What if your customers offered to help you exceed expectations? Would you take their offer?…