This is the fourth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.

This week I wrote about how you have to own it before you can do it. That includes anything. Not just innovation.

What does “owning it” mean?

Here’s an example. Lets suppose that you are a design agency, and a client asks you to design a stand for them because they have an upcoming trade show or event. If you are the agency, and want to truly “own it”, the key question you have to ask yourself is: what is the outcome that our client wants and how can we help him do that? And then knowing what they want, how can we make it even better?…