in Innovation
This past weekend I participated in Startup Weekend Tijuana 2. Some people asked me why I was participating in SW since I was one of the Co-Organizers.
Here are 10 reasons why your company should participate in Startup Weekend and break barriers to innovation:
in Strategy
I’m a sucker for strategy books. So as I’ve been reading Good Strategy Bad Strategy, I’ve taken some notes I want to share with you about a very important topic: Competitive Advantage.
Competitive advantage is different today than it was in the industrial era, but these five basic principles still apply:…
If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to Follow @jorgebarba
This is the fifth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.
Yesterday’s #innochat discussion focused on the situation lots of aspiring innovators operate in: a NO environment.
First, what does a NO environment look like? For me, it looks like:…
in Leadership, Strategy
Here’s the question posed on yesterday’s #bizforum chat.
Apple is OFTEN used as a case study for how biz can & should grow, yet it’s always a one-off. Few compare. Why?#bizforum
— Sam Fiorella (@samfiorella) October 11, 2012
My answer: Because, as always, everyone copies tactics. Not strategy.
Apple’s strategy is unique to them. Their reason for existing is theirs alone. And their tactics are aligned with that strategy. More importantly, their type of leadership, based on principles of excellence and artistic perfection; is laser focused on executing their strategy.
Who else thinks and acts that way? Not many.…
in Innovation
You have to shed some of your old skin to make room for the new one
While I don’t advertise it, I do give workshops on social media marketing and research. I give them on a “people/businesses ask me for them” basis. Why? Because I’m not really interested in telling you how to increase the number of Likes and/or followers. This is what the industry has become about. And businesses, like always, go head first without truly understanding what “this” is really about.
What I’m really interested in telling you, is what this “social stuff” means beyond marketing. What it means for how you organize, how you hire, how you deliver on your value proposition, how you work, how you communicate, etc. What it means to let real-time customer-insights direct your strategy.
As I told a buddy of mine recently, this is not an add on process where you just “install” a new feature to your business. My buddy wanted to know what the expected ROI was for these social media initiatives. This is a short sighted and correct MBA question. But that is not the question you should be asking because this is not an add on. It is not like adding new rims or a new intake system to your car, it’s the opposite.
It’s about subtracting some of what you already do to make room for the new.…
If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to Follow @jorgebarba
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