Tag Archives: value creation

Innovation: You have to own it before you can do it

If I were to tell you that you can’t innovate, would you try to prove me wrong? If your customers were to tell you that they will leave you because you can’t exceed their expectations, would you commit to exceeding them?

What if your customers suddenly became immune to your marketing speak? What if they suddenly stopped moving toward your preferred outcome every time you nudge them?

What if your customers offered to help you exceed expectations? Would you take their offer?