So, my last post hit a nerve. It seems many of you agree with me that good old fashioned observation is the best innovation technique available to entrepreneurs and innovation practitioners. Ok, cool. But, what exactly are we looking for when observing people?
“I didn’t realize how hard it was to run a small business.”
That’s what Groupon CEO Andrew Mason had to say about his recent experience in studying the needs of his next customer base, which is the starting point of Groupon’s next strategic direction.…
I’ve been hitting on this topic for the last two weeks here and here. And, I think a trend is beginning to emerge from both sides of the ball. On the service provider side, employees attacking customers because they are unmotivated and frustrated with their own jobs.
On the customer side, we are seeing customers take physical action because they are frustrated.
Bottom line, we all complain.
Check out what I noticed recently from people I follow on Twitter and Facebook:…
Greg Satell, aka @DigitalTonto, published a post that hit a nerve and I ended up posting a long comment on his post. His post, how and why I blog, revealed Greg’s motivations for writing a blog. His thoughts, resonated with my own motivation. And, in the comment, I revealed one of my own motivations for writing a blog.