Tag Archives: Innovation

Design As Strategy: How Design Can Improve Your Business Outcomes

design as strategy

Design thinking. is it a methodology, mindset, trend, the new must in business acumen, or all of the above?

Regardless of your interpretation, it has been around for quite a while. The bottom-line is most leaders still don’t understand how exactly it helps improve or drive new business outcomes.

Why?

Fear is Detrimental to Innovation

Many of the most successful companies strive for constant change and new innovations in the workplace. For them, new ideas are the lifeblood that keep things rolling towards a more productive, collaborative, and happy workplace environment. Furthermore, they see innovation as the key to remaining at the top of their respective industry and push the boundaries of what is possible.

Great innovation teams are driven by customer insights

Customer discovery never stops

If you look deeply at hundreds of examples of business innovation, an interesting pattern begins to emerge. Specifically, what we find is that an innovative idea came not from some inherent individual brilliance but from looking at the world from a fresh perspective; an alternate way of seeing things.

Innovators don’t pull ideas out of the air, rather they obsess about a particular challenge, ask questions and dig deep to discover insights. And one way innovators come to their insight is by understanding the unarticulated needs of people.

Netflix’s culture is a prime example of one that isn’t afraid to reinvent itself

culture of innovation

We are in a constant state of becoming, and it’s not entirely obvious to anyone or any team that is starting out, and nobody tells you this in school, that we must reinvent ourselves.

Case in point Patty McCord, former Head of HR for Netflix and the person credited with creating their culture, believes that the ideal culture isn’t afraid to reinvent itself:

How Do You Learn How To Learn? Learn From Learners

learning how to learn

Are you learning as fast as the world is changing? A constant state of change requires a constant state of learning. Only a handful of companies, and people, cultivate learning as a skill.

Put simply:

Cultures of innovation = Cultures of learning

With that said, there is one skill that will always be relevant in the future: continuous learning.

Digital Renaissance: Transforming your company for the digital economy

digital transformationDigital technologies, powered by the internet, are disrupting every industry. According to Pierre Nanterme, CEO of Accenture, digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.

It’s safe to say that you’re either a digital business or a dead business.