There’s a tell. It usually comes early in a conversation, before the idea has even fully landed. It sounds like: “We’re not doing that.” “That’s not how we operate.” “We’ve already decided.”
Tag Archives: Innovation
Are Expensive Frontier Models Necessary for Everything?
Don’t use frontier models for non-frontier problems. That’s it.
Stop Chasing AI Productivity. Start Solving Constraints.

A business leader I spoke with recently described his company’s AI strategy in one sentence: “By the end of this quarter, we want to achieve a 10% uplift in productivity using AI.”
The Princesses Love Me
My niece Valeria is three years old. On Sunday, she wore Princess Aurora’s dress to Disneyland. There’s a spot on the side of the castle, easy to miss if you’re not looking for it, where Disney stations its princesses to meet children and take photos. My brother took her there. She met Ariel, Jasmine, and Cinderella. She spotted Snow White walking nearby. Each princess greeted her, looked at her, spoke to her.
Have You Tried?
When people tell me it can’t be done, I don’t ask why not. I ask: Have you tried?
Creativity? It’s On You

Let’s be precise about something: AI is exceptional at creative production. It can generate images, videos, copy, concepts, scripts, logos, prototypes, and endless variations, faster than any human, at any scale.
What If I’m Wrong?
I’ve been wrong before. Not occasionally, consequently. Wrong about markets, wrong about timing, wrong about which technologies would matter and when. Wrong with enough confidence that I didn’t bother checking. That history is why I’ve made a habit of asking a question most people avoid: What if I’m wrong about this?