Category Archives: Strategy

There Is No One Thing

A few years ago I was asked to give a speech to a group of entrepreneurs on their way to Startup Chile. As part of my talk they asked me to write a list of 3 to 5 things that I do to be successful. While I did do that list, I explicitly said “I can tell you my 3 to 5 things I do on a daily basis but that’s what works for me, in the context of my life, my personality and mindset.”

The 5 Best Books On Critical Thinking

I believe there is an incredible deficit in critical thinking. Those of us who actively think critically are seen as negative from people who just want to be told exactly what they want to hear and never have their thoughts and beliefs challenged.

Your North Star Is Your Customers Not Competitors

There are many businesses that start out filling a need for a specific type of customer. Sometimes this leads to the creation of a new industry or segment that was ignored or unserved by incumbents.

If the business does everything right, they will be the leader for that new category, segment or industry. The problem arises when that leader stops paying attention to what started it all: the customer.

Eat The Bug: Do What Others Can’t Or Won’t Do

Every organizations lives and dies by its strategy. What makes a good strategy? The best strategies are simple and answer 5 fundamental questions: who, what, where, how and why.

Still, developing a strategy is hard. There’s a tendency to make it a very complex activity, which I believe drives most organizations to fall for many traps; one being the the copy-paste approach.

Startups, by their very nature, do not fall for this trap. But this doesn’t mean their path to victory will be easier; but much more harder.

Biggest Strategy Mistake: Putting All Your Eggs In One Basket

Businesses have always relied on various forms of advertising to promote themselves. It’s still holds true in the digital world we live in today. But the internet changes everything because today every business is a digital business or a dead business. When you looking for digital marketing services, have a good idea what it is that you need before you choose a provider. You may not know how to achieve your goals, but you have a general idea of the direction you want to go. Promoting a website and a business can be done in the more conventional ways such as brouchers, mailers, magazines, radio, and other long established media methods. If you require this kind of printing and advertising service, you might make a different choice than you would if you want only consulting and online digital marketing best link building services. For more details about digital marketing services, visit this website