Category Archives: Strategy

Your North Star Is Your Customers Not Competitors

There are many businesses that start out filling a need for a specific type of customer. Sometimes this leads to the creation of a new industry or segment that was ignored or unserved by incumbents.

If the business does everything right, they will be the leader for that new category, segment or industry. The problem arises when that leader stops paying attention to what started it all: the customer.

Eat The Bug: Do What Others Can’t Or Won’t Do

Every organizations lives and dies by its strategy. What makes a good strategy? The best strategies are simple and answer 5 fundamental questions: who, what, where, how and why.

Still, developing a strategy is hard. There’s a tendency to make it a very complex activity, which I believe drives most organizations to fall for many traps; one being the the copy-paste approach.

Startups, by their very nature, do not fall for this trap. But this doesn’t mean their path to victory will be easier; but much more harder.

What is Tesla? It’s Not A Car Company…

tesla 2nd generation roadster

Last night I was chatting with a buddy of mine about how Tesla will dominate the hypercar market, competing against the likes of McLaren, Porsche, Ferrari, Bugatti and Koenigsegg.

I think I’ve mentioned this before, but if not then here it is: I like supercars.

So when Tesla released the 2nd generation Roadster last week I was really surprised and impressed; the looks, and the numbers are off the charts.

Stand for Something if You Want To Inspire and Stand Out

Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions.