Businesses have always relied on various forms of advertising to promote themselves. It’s still holds true in the digital world we live in today. But the internet changes everything because today every business is a digital business or a dead business.
Last night I was chatting with a buddy of mine about how Tesla will dominate the hypercar market, competing against the likes of McLaren, Porsche, Ferrari, Bugatti and Koenigsegg.
I think I’ve mentioned this before, but if not then here it is: I like supercars.
So when Tesla released the 2nd generation Roadster last week I was really surprised and impressed; the looks, and the numbers are off the charts.
Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions. …
Just a few hours before sitting down to write this post I was in a meeting were a group of people pitched themselves as disruptive, they aren’t, but people on the other end of the table soaked it all in. Why? One, the misconception and another is disruption is good PR, there isn’t a day that goes by where some new upstart describes itself or is described as disruptive.
So, last week’s post Innovation is the opposite of what we’re pretending the word means hit a nerve; as it should. Some people quickly commented that disruptive and radical innovation is rare and that 99% of established organizations really pursue incremental innovation:
One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. As a business leader, a good question to ask yourself is: Are we changing as fast as the world is changing?
The most common answer is no. …