Category Archives: Strategy

Eat The Bug: Do What Others Can’t Or Won’t Do

Every organizations lives and dies by its strategy. What makes a good strategy? The best strategies are simple and answer 5 fundamental questions: who, what, where, how and why.

Still, developing a strategy is hard. There’s a tendency to make it a very complex activity, which I believe drives most organizations to fall for many traps; one being the the copy-paste approach.

Startups, by their very nature, do not fall for this trap. But this doesn’t mean their path to victory will be easier; but much more harder.

What is Tesla? It’s Not A Car Company…

tesla 2nd generation roadster

Last night I was chatting with a buddy of mine about how Tesla will dominate the hypercar market, competing against the likes of McLaren, Porsche, Ferrari, Bugatti and Koenigsegg.

I think I’ve mentioned this before, but if not then here it is: I like supercars.

So when Tesla released the 2nd generation Roadster last week I was really surprised and impressed; the looks, and the numbers are off the charts.

Stand for Something if You Want To Inspire and Stand Out

Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions.

3 Key Criteria of Disruptive Innovation

Just a few hours before sitting down to write this post I was in a meeting were a group of people pitched themselves as disruptive, they aren’t, but people on the other end of the table soaked it all in. Why? One, the misconception and another is disruption is good PR, there isn’t a day that goes by where some new upstart describes itself or is described as disruptive.

The truth is not all innovation is disruptive. How can you tell what has the potential to be disruptive?

Innovation is Not Necessarily Disruptive

So, last week’s post Innovation is the opposite of what we’re pretending the word means hit a nerve; as it should. Some people quickly commented that disruptive and radical innovation is rare and that 99% of established organizations really pursue incremental innovation: