Category Archives: Strategy

There Is No One Thing

A few years ago I was asked to give a speech to a group of entrepreneurs on their way to Startup Chile. As part of my talk they asked me to write a list of 3 to 5 things that I do to be successful. While I did do that list, I explicitly said “I can tell you my 3 to 5 things I do on a daily basis but that’s what works for me, in the context of my life, my personality and mindset.”

The 5 Best Books On Critical Thinking

I believe there is an incredible deficit in critical thinking. Those of us who actively think critically are seen as negative from people who just want to be told exactly what they want to hear and never have their thoughts and beliefs challenged.

Your North Star Is Your Customers Not Competitors

There are many businesses that start out filling a need for a specific type of customer. Sometimes this leads to the creation of a new industry or segment that was ignored or unserved by incumbents.

If the business does everything right, they will be the leader for that new category, segment or industry. The problem arises when that leader stops paying attention to what started it all: the customer.

Eat The Bug: Do What Others Can’t Or Won’t Do

Every organizations lives and dies by its strategy. What makes a good strategy? The best strategies are simple and answer 5 fundamental questions: who, what, where, how and why.

Still, developing a strategy is hard. There’s a tendency to make it a very complex activity, which I believe drives most organizations to fall for many traps; one being the the copy-paste approach.

Startups, by their very nature, do not fall for this trap. But this doesn’t mean their path to victory will be easier; but much more harder.