Tag Archives: Research

Innovation must reads of the week: Do companies require radical innovations to woo consumers? No



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Creative thinking is not a one time activity

Late last year, in response to an article that stated that you need to stifle your creativity in order to get promoted, I argued that you needed to become a credible innovator to cut through the smoke and keep those objections at bay.

Now, new research further indicates that people are biased against creative ideas. Among the findings: