Changing someone’s mind can be a daunting task, but it is a necessary one for anyone who wants to influence others. Whether you are trying to persuade a colleague to support your project, a client to buy your product or a friend to change their behavior, you need to be able to present your ideas in a compelling way.
You know what annoys me the most? When people don’t listen. A person sitting in a meeting off somewhere in their head, their attention scattered somewhere else but in the moment. You know what it looks like. We’ve all done it. It sucks. But you know what sucks more? When it happens one on one.
Humans have been telling stories for as long as anyone can remember. In fact, stories are the way we have a ‘collective memory’ at all. From early epic poets like Homer to pictographs across the globe that predate him by thousands of years, stories have been a part of the human experience since the beginning.