We’re witnessing something unprecedented: the outsourcing of human intelligence at scale.
ChatGPT writes our emails; Claude crafts our strategies; AI generates our creative briefs. We tell ourselves we’re being efficient. But here’s what’s actually happening: we’re systematically weakening the very cognitive muscles that built our careers.
The research is in, and it’s sobering.
Most business leaders play it safe. They follow industry best practices, benchmark against competitors, and stick to proven formulas. This is precisely why they remain followers instead of becoming leaders.
The wrong conversation is dominating every boardroom, coffee shop, and LinkedIn feed. Everyone’s asking: “Will AI replace me?” Here’s what they should be asking instead: “How do I become exponentially more capable?”
I’ve watched dozens of companies implement AI over the past two years. Most treat it like a more sophisticated calculator, something to trim expenses and streamline existing processes. They’re missing the real opportunity.
Most people and organizations play it safe. They follow proven formulas, stick to best practices, and avoid asking uncomfortable questions. This approach is failing them.
Entrepreneurship is hard. But you know what’s harder? Being an innovator. Doing something new, better, and different is way harder than doing more of the same. It’s not for everybody.
You tell yourself you want change. You buy the books, attend the seminars, and make the plans. Then Monday morning arrives, and you’re right back where you started. This isn’t a character flaw; it’s human nature. You love the status quo because your brain is designed to keep you exactly where you are.
The principle is as true for people as it is for organizations.
