We’re witnessing something unprecedented: the outsourcing of human intelligence at scale.
ChatGPT writes our emails; Claude crafts our strategies; AI generates our creative briefs. We tell ourselves we’re being efficient. But here’s what’s actually happening: we’re systematically weakening the very cognitive muscles that built our careers.
The research is in, and it’s sobering.
The wrong conversation is dominating every boardroom, coffee shop, and LinkedIn feed. Everyone’s asking: “Will AI replace me?” Here’s what they should be asking instead: “How do I become exponentially more capable?”
Over the weekend, I attended a family gathering. One of my family members is a software engineer, and he mentioned that he has been looking for work for some time. He mentioned he was taking a Udemy course on Deep Learning to help his cause.
Everyone’s talking about AI replacing jobs. Wrong conversation. The biggest opportunity isn’t automation, it’s augmentation. While your competitors scramble to automate yesterday’s processes, you should be using AI to unlock tomorrow’s breakthroughs.
In a revealing internal memo that recently surfaced, Shopify CEO Tobias Lütke delivered a clear message to his team: AI usage is no longer optional; it’s a baseline expectation for everyone at the company. This directive signals a significant shift in how major tech companies approach AI integration and offers valuable insights for professionals across industries.
I recently had a conversation with a business owner about automating parts of their team’s workflow. I said, “We can automate 3 – 4 hours of that person’s job.” His response caught me off guard: “Why would I want that? What is she going to do with all that time?”
Is Generative AI useful? The answers will vary because expectations are through the roof. For me, yes, it is but you shouldn’t view it as the end all be all of AI. Rather, you should use it when the situation calls for it. What is generative AI good for?
