I’ve watched companies waste millions on innovation initiatives that produce nothing. Not because they lack creativity or resources, but because they’re asking optimization questions disguised as innovation questions.
Category Archives: Creativity
Your Company Won’t Save Your Job From AI. Here’s What Will
Your company just announced an “AI transformation initiative.” Your first thought: Am I being replaced? That fear is keeping you from seeing the real threat, which isn’t the AI your company adopts. It’s the AI you don’t.
Be Different, Not Better
Your competitors just launched three new features. Your team is scrambling to match them. Six months from now, you’ll all have the same capabilities, and customers still won’t be able to tell you apart.
Why “Give Them What They Want” Is Bad Advice
In Mexico, we have a saying: “Lo que el cliente pida”, give the client what they want. It sounds like great service. But it kills innovation. Here’s why.
How to Lose Your Edge
I watched a marketing director dismiss AI tools as “just hype” in early 2023. By mid-2024, his team was producing campaigns that looked dated compared to competitors who’d spent six months experimenting. He didn’t lose his job—but he lost something more important. He lost his credibility. His seat at the table.
Focus on What AI Can’t Do
A friend recently told me he’s worried AI will make his design skills irrelevant, that clients will soon use AI-powered tools instead of hiring him.
I told him, “Focus on doing what AI can’t.”
Why Human-Made Will Win the AI Age
David Senra has read over 400 biographies of history’s greatest entrepreneurs, and he can quote them from memory with the fervor of a preacher.