David Senra has read over 400 biographies of history’s greatest entrepreneurs, and he can quote them from memory with the fervor of a preacher.

He’s the founder and host of Founders Podcast, and the way he studies these figures? Nobody else comes close.

David doesn’t just read books. He devours them. He immerses himself in their stories, struggles, and decisions, then distills all of it into raw, passionate storytelling that feels alive. You can hear it in his voice: the way he pauses when he hits a profound insight, the way his energy surges when he connects a pattern across different entrepreneurs, the way he circles back to ideas that haunt him.

Now, here’s something interesting: With today’s AI tools, you could theoretically replicate what he does.

You could ask ChatGPT to conduct deep research into someone like Elon Musk and produce a thorough report. You could upload that report to NotebookLM and have it turned into a podcast between two AI hosts. A video with engaging visuals and voice, too.

But you know what? It still wouldn’t be better than David Senra.

Because it wouldn’t be authentic.

The AI podcast would hit the facts. It might even sound engaging. But it wouldn’t have those moments where David’s voice cracks slightly because he’s genuinely moved by a founder’s resilience. It wouldn’t have the through-lines he draws between Sam Walton’s obsession and Estée Lauder’s, connections that only emerge after years of deep immersion. It wouldn’t have the fire.

That’s why AI won’t replace humans, not the ones who care deeply.

AI can replicate knowledge. It can summarize facts. It can even mimic style. But it can’t replicate passion. It doesn’t feel the joy of discovery, the obsession with craft, or the hunger to understand greatness.

Now, to be fair, plenty of human-generated content is forgettable too. There’s no shortage of people phoning it in, churning out mediocre work because they have to, not because they care. The real distinction isn’t human versus AI, it’s caring versus not caring.

But here’s the thing: AI will never care. It can’t.

And as AI-generated content floods the internet, the work that stands out won’t just be human, it’ll be deeply human. Made by people with intense passion, boundless curiosity, imagination, and enthusiasm.

AI can tell you what Steve Jobs did.

Only a human can make you feel why it mattered.

Bottom line: In a world where AI can generate infinite content, your competitive advantage isn’t what you know, it’s how much you care. The future belongs to the obsessed.