in Innovation
It’s a well known principle: Under promise. Over-deliver.
But it’s far from common to see it actually applied.
I have a client who just expanded it’s business to Tijuana. They are in 3 other states within Mexico and they’ve grown quite fast for a young company (4 years old). But their expansion to Tijuana has yet to pay off. And it’s getting dicey as customers have been leaving.
They brought me in to investigate why and develop ways to turn this around.…
in Innovation
I’m participating in this year’s Tijuana Innovadora event. This is event, the first of it’s kind in this city, started two years ago. It’s an attempt to showcase our city’s capability for innovation as well as changing the perception that we’re all about drug trafficking.
The first Tijuana Innovadora was a tremendous success. And how can it not be when you got people like Al Gore, Larry King, Jimmy Wales and Biz Stone here.
But this is a recurring pattern. The same old people are always at these so called ‘Innovation’ conferences. And that’s my argument. We seem to like to bring in people everyone has already heard about. I’m mean Steve Wozniak, the co-founder of Apple, is supposedly coming this year. And that’s cool.
But how about inviting people who nobody’s heard about? People who are doing stuff nobody think is relevant yet but might be?
People like this architect that builds with Lego bricks or this inventor who created a wearable LED TV in six months out of his garage. There are plenty more people out there who are doing things nobody thinks are relevant.
Events like TED and BIF bring in people you’ve never heard about, and although I’ve never been to either one, I think you’ll pick up a lot more knowledge from them than listening to the people who are always being quoted on blogs, magazines or the news.
Conferences that feature the same old people are also a signal that you are already late to the party. I remember about two years ago, my Dad was at some conference in Tijuana where they were was talking about social media. My Dad thought that whatever was being discussed was interesting, so he decided to send me an email that contained a link to a live stream video so I could watch it.
I responded: Dad, I’ve been telling you about this for the past 4 years. You had to hear this at a conference in Tijuana to start believing me?
Enough said.
Ideas eventually reach the mainstream and that’s when you don’t stop hearing about them. That’s also a sign of noise, of more of the same. It’s a signal to start looking at what’s not there. To look elsewhere.
And this is where it gets interesting because you also have to remember that most innovations are not finished, they’re just the beginning. And most of these conferences deal with innovation as isolated incidents. It’s practical to do it this way because people come to these conferences to learn and network, not to brainstorm. But it’s also dangerous because it presents a box. And a very seductive box.
I would like to see a conference in Tijuana where ideas that are not relevant yet are discussed, not things that have already come to pass. Wait, that gives me an idea !
Conferences of any kind are interesting, but there comes a point in time where the same old stuff is discussed. You have to be able to detect that because innovation starts at the edges, not the mainstream. And once it reaches the mainstream, you’re already playing catch up.
in Leadership
Amps can be a mind boggling thing and it truly boils down to attempting them and thinking. The best counsel I can give anybody beginning is to keep it as basic as could reasonably be expected – the less controls on one amp the better, you get what you pay for, size does make a difference and brand names are notable which is as it should be.
On the off chance that you’re a tenderfoot, at that point you may just need to buy a little practice amp, wherein case there is no genuine need to stress over which one to get as they are for the most part fundamentally the same as at this little size. In the event that a training amp won’t cut it for you, at that point Audio Direct are having some amazing review that anybody can follow securely and discover the amp they are after. Remember these are general tips.
Acoustic and Electric Amps
You will require an acoustic amp for your acoustic guitar and an electric amp for your electric guitar.
Acoustic guitar amps are intended to enhance the genuine tone of your instrument however much as could reasonably be expected. A significant part of the sound quality from your acoustic guitar will originate from the pickup and additionally mouthpiece equipment introduced or accessible to your guitar.
Electric guitar amps are intended to shading and somewhat, control the sound of your electric guitar. Various brands are known for their own particular sound. Specialists are known to utilize different brands of amps at various occasions in their professions and frequently use blends of various amps to accomplish their ideal sound. Be that as it may, it isn’t phenomenal for specific players to stay with one amp to deliver “their” sound. Here are three of the notable ones:
– VOX are generally known for their AC15 and AC30 sounds that were productive in the British Invasion of the American and other significant global music outlines during the 1960s. Prominent groups from this period are The Beatles, The Rolling Stones, The Kinks, and The Yardbirds. Different clients of the Vox incorporate U2’s guitarist The Edge, Brian May from Queen, Deep Purple’s unique guitarist Ritchie Blackmore and the young men from Radiohead.
– FENDER are known for their spotless tones and are incredible for including impacts pedals and multi-impacts sheets. They are likewise notable for making wonderful blues tones, especially when played with a Fender guitar. Some popular guitarists who have utilized Fender amps are Eric Clapton, David Gilmour (Pink Floyd), Neil Young, Jonny Buckland (Coldplay) and Kurt Cobain (Nirvana).
– MARSHALL amps are extremely mainstream speakers and are interchangeable with power. Jimmy Page (Led Zeppelin) utilized Marshall enhancement for a lot of his vocation. Jimi Hendrix changed amps all through his vocation searching for the sound on which he at last settled; he turned out to be solely a Marshall amps man. I recall the ’80s being overflowing with Marshall stacks as settings for some noticeable groups. Slice of Guns N’ Roses and Velvet Revolver distinction is one such craftsman and Marshall has remunerated his guitar significance and dedication with two Signature amps.
Nowadays electric guitar amps frequently consolidate strong state hardware innovation and more established cylinder innovation, however numerous guitarists pick all-tube amps due to the tone quality and smoother nature of the amps bending capacities. All-strong state amps are frequently more affordable contrasted with their all-tube and consolidated innovation partners.
Volume
You should consider how boisterous you need to play… the stronger you can go the more you can appreciate the normal tone of the amp. Remembering this, you wouldn’t have any desire to get a high yield amp in case you’re just going to play at home, where in the event that you go it up you’ll disturb many individuals on your square also the individuals with whom you live.
Cylinder amps are seen by the ear as stronger than strong state amps and cylinder tone is as it’s been said ‘creamier’. The yield level can likewise be misleading on the off chance that you don’t see how the numbers work. A protected method to move toward it is in light of this unpleasant guide; a 5-watt amp is heard by the ear to be half as noisy as a 50-watt amp, and a 0.5-watt amp would be a quarter as uproarious as a 50-watt amp. To make sure you know, a 50-watt amp would be bounty boisterous.
More speakers on an amp will make your amp just marginally stronger. One number I’ve heard tossed around is that it is roughly 4dB increment for each additional speaker. An oddity of sound here (called scattering) implies that albeit additional speakers increment the volume yield, the apparent volume can be lower than if there are less speakers secured by a similar amp.
Head and Cab VS Combo
A “taxi” is the different bureau that houses the speakers and the “head” is the real intensifier. Heads can be very overwhelming (particularly all-tube amps) yet there are makers that make littler, lighter, increasingly compact amp heads. Combo amps have the head and speaker parts housed in the one bureau.
Argh! My cerebrum harms… I simply need a decent amp!
By the day’s end, you need to play through an amp that has a sound you like. So proceed to give approximately a shot! Take notes, check audits in magazines and on the web, ask your companions, converse with confided in agents, ask your guitar instructor, do whatever examination you feel important. Ensure you give these amps a shot with your own guitar since it is the sound of your guitar that must be good and satisfying to you.
in Innovation
First of all, I’m not even sure what we want out of innovation. If we take what we see out there as a signal, then we sure aren’t innovating anything.
It’s gotten to that point where the word innovation is anything but meaningful. Were in the ‘over-innovation’ economy. Yes, over-innovation. As in, we’re over innovation. And this is because we are over-innovating? Or are we?
Alexis Madrigal makes a great point that we are indeed over-innovating:
Innovators innovate innovations, no? That word is everywhere these days. It’s a stand-in for: THAT THING THAT WILL SAVE THE ECONOMY FROM EVERLASTING DOOM. It’s seen as an unmitigated good.
At the same time, when you’re walking down a grocery store aisle staring at 40 brands of tortilla chips, you want to say, “Actually, maybe there’s been enough innovation in the corn chip industry. Time to move on guys. Barring the ability to innovate to the apotheosis of the tortilla chip, we have reached the pinnacle for this salty snack.” It’s times like that when you realize, there is such a thing as over-innovation.
Similarly, Just-Drinks columnist Richard Woodward makes a hilarious case for over-innovation in the spirits industry.
I call that insignificant innovation. Under-innovation.…
in Innovation
Yesterday I was having lunch with a buddy of mine who is looking to create a startup incubator in Tijuana. I told him that it seems to me that everyone wants to start an incubator nowadays as a good excuse for stimulating the economy.
But more importantly, what nobody is asking themselves is: How do you establish a culture of innovation?
There’s a reason why places like Silicon Valley and New York are breeding grounds for startups. They have a unique mixture of people that come there to create new things. To innovate.
Because of this diversity, the quality of ideas is very high. …
in Innovation
Early next year there will be a brand new technology center across the border in Tijuana that aims, among other things, to provide office space to companies in the region. It’s the BIT Center, or Baja’s Innovation and Technology Center.
It’s intent (translated from Spanish):…
in Creativity, Innovation
Apparently there is a food truck trend happening in the U.S. and everybody is talking about it.
To me what’s funny is that in Mexico, food trucks are a street corner staple. We like to say that for every Starbucks that exists we have 20 times more food trucks on every other corner of every street. I’m exaggerating a little bit but it’s true, in Mexico they’re part of our daily routine.
They type of food these trucks serve varies wildly, from tacos to tortas to sandwiches and even breakfast. These trucks serve people wherever they are, even in the the border crossing from Tijuana to San Diego. People who live in Tijuana but work in San Diego or Los Angeles, depend on these trucks for their breakfast.
So, why hasn’t anybody else thought about this and why is it becoming a trend now?…