
What is strategy? When done well, it describes how an organization wins; and serves as a guide to behavior in the day to day operations of the organization. Getting to this point is not easy, crafting strategy is hard. So hard that most company’s strategies are just more of the same; choosing to be a follower rather than a leader. All followers fall into the same strategy traps, and have to pay for it by competing on a race to the bottom.



“Be yourself”, is universal advice. You hear it in movies, songs, video games, and day to day life. Parents, friends, coaches, teachers, girl and boyfriends, co-workers; they’ve all told us. Heck, we’ve said it too to other people, “Just be yourself”.