If you’re reading this, you’re probably passionate about bringing new ideas to life. Whether you’re a startup founder, a product manager, or someone with a great idea, we’ve all been there, excited about a breakthrough concept, ready to change the world, only to hit unexpected roadblocks.
Tag Archives: Leadership
Asking Bigger Questions: The Gateway to True Innovation
In the pursuit of innovation, we often focus on finding better answers. But what if the key isn’t better answers, but better questions?
Marketing Lessons from “Big”: When We Forget the Customer’s Perspective
I don’t get it? Many marketing presentations look like this scene from the movie Big. The presentation focuses on what toy sales can do for the company, not what the toy does for kids!
The Self-Interest Trap: How We Make Others Worse
I’ve consulted for companies of all sizes, some of which you’ve read and spoken about, and others that nobody knows about. They all have some things in common. But the most common denominator is this: people.
Technology Won’t Save Your Product! Why Customer Pain Points Matter More
Why should they care? I had some entrepreneurs show me a project they’re working on. It’s a finance application for small businesses. One of the founders is an accountant who gets questions constantly, so he figured he’d create an app to solve that problem.
Rise of the Resistance: Innovation Lessons from Disney’s Immersive Experience
I had the pleasure of returning to Disneyland with my family this Easter Sunday. My sister and I took our parents, who hadn’t visited the park in six years, which meant they were in for some incredible surprises with the newer attractions. The one experience I was most excited to share with them was Star Wars: Rise of the Resistance.
The Objective is Not Innovation. It’s a Transformed Customer.
In the business world, innovation is often the golden idol. Companies pour billions into R&D, host flashy innovation summits, and reward “newness” with headlines and hype. But here’s a truth that doesn’t get enough airtime: