This is the fifth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.
Yesterday’s #innochat discussion focused on the situation lots of aspiring innovators operate in: a NO environment.
First, what does a NO environment look like? For me, it looks like:…
in Innovation
You have to shed some of your old skin to make room for the new one
While I don’t advertise it, I do give workshops on social media marketing and research. I give them on a “people/businesses ask me for them” basis. Why? Because I’m not really interested in telling you how to increase the number of Likes and/or followers. This is what the industry has become about. And businesses, like always, go head first without truly understanding what “this” is really about.
What I’m really interested in telling you, is what this “social stuff” means beyond marketing. What it means for how you organize, how you hire, how you deliver on your value proposition, how you work, how you communicate, etc. What it means to let real-time customer-insights direct your strategy.
As I told a buddy of mine recently, this is not an add on process where you just “install” a new feature to your business. My buddy wanted to know what the expected ROI was for these social media initiatives. This is a short sighted and correct MBA question. But that is not the question you should be asking because this is not an add on. It is not like adding new rims or a new intake system to your car, it’s the opposite.
It’s about subtracting some of what you already do to make room for the new.…
If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to Follow @jorgebarba
in Innovation, Leadership
If I were to tell you that you can’t innovate, would you try to prove me wrong? If your customers were to tell you that they will leave you because you can’t exceed their expectations, would you commit to exceeding them?
What if your customers suddenly became immune to your marketing speak? What if they suddenly stopped moving toward your preferred outcome every time you nudge them?
What if your customers offered to help you exceed expectations? Would you take their offer?…
If you like these links, check out all the previous “Innovation Must Reads of the Week“. And don’t forget to Follow @jorgebarba
This is the third of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.
All the time.
The best and most productive activity and organization can do, is to always be thinking about how they will become irrelevant. Think about how you will be disrupted, and disrupt your success.
And, it all starts with the individual:…
in Innovation, Questions
I don’t have just one, but a few. My favorite quotes about innovation come from people who are not in the business of innovation. They are not Captains of Industry. What they are, is cultural icons. Both these people are my heroes, and share the same two initials: MJ…
