Well, well, well. My rant about innovation consultants hit a nerve. In particular, I liked this response from Roger von Oech:
.@jorgebarba Some consultants read a few #innovation books, call themselves experts w/o conceiving & implementing new ideas, or risking $.
— Roger von Oech (@RogervonOech) April 15, 2013
The problem with reading books and then going out and suggesting what they say to do, is that by the time those books come out, the techniques or strategies that they suggest are already a best practice. And, you already know what I think about “best practice thinking”. Also, business books don’t really teach you how to think. At best, they tell you what to think. On top of that, humans are not very good at understanding context. What works in Cancun is not going to work in New York. There are cultural differences, even within countries.
Another issue I see, is that templates, like all ideas, reach their expiration date:
Is your car from 1985? Porter’s strategy tools are. Time for an oil change. @bizdesignsummit
— Alex Osterwalder (@AlexOsterwalder) April 15, 2013

