Technology, it’s sexy. It gets all the attention, even from non-technologists. Innovation is often confused with technology, as it’s what people see; technology itself is not innovation, rather the outcomes is enables. The mistake aspiring technologists make when pitching their ideas is confusing features with benefits.
Category Archives: Marketing
3 Lessons On Customer Obsession From DoorDash
Customer obsession is thrown around as if every business does it. Truthfully, most businesses are profit obsessed; not customer obsessed. So what does customer obsession look like? A business that says they’re customer obsessed is one that sees their customers as their North Star; they start from them and work backwards.
Why Is Great Customer Service Rare?
What makes a business stick positively in the mind of its customers? It’s many things, but I’d argue that service is a big sticking point. Providing a great customer service will never be bad business, and boy do most businesses have a lot to improve in this area.
The Customer Doesn’t Care About Your Buzzwords
in Innovation, Marketing
As has been the case since technoly has existed, businesses will always flaunt they have the latest and greatest tech at their disposal in order to gain attention. Nowadays, that technology is artificial intelligence. Yet, the organizations that have adopted AI are still rare.
Are You Really Committed To Your Customer Experience?
My haircut is very simple, all around the head with number 1. It has been like that since I was 18 years old. So sometimes I cut my hair myself, and most of the time I go to the barber if I’m not feeling like doing it myself. My long time barber passed away a few years ago so I’ve been jumping from barber to barber. And in recent months I found this place that’s a combination barber and spa with a sports focus. All the barbers are women, dressed in sports pants. …
The Power of Brand: It Starts With Trust
I’m a huge Michael Jordan fan and have written about how the Jordan brand has driven culture and stayed relevant; even though MJ has been retired for almost 20 years. Air Jordan’s are highly coveted, specifically the older ones. Last week saw the re-release of the Air Jordan 4 Bred; one of the most iconic sneakers thanks to a very famous shot.