Category Archives: entrepreneurship

Your Company Won’t Save Your Job From AI. Here’s What Will

Your company just announced an “AI transformation initiative.” Your first thought: Am I being replaced? That fear is keeping you from seeing the real threat, which isn’t the AI your company adopts. It’s the AI you don’t.

How to Lose Your Edge

I watched a marketing director dismiss AI tools as “just hype” in early 2023. By mid-2024, his team was producing campaigns that looked dated compared to competitors who’d spent six months experimenting. He didn’t lose his job—but he lost something more important. He lost his credibility. His seat at the table.