
Let’s be precise about something: AI is exceptional at creative production. It can generate images, videos, copy, concepts, scripts, logos, prototypes, and endless variations, faster than any human, at any scale.

Let’s be precise about something: AI is exceptional at creative production. It can generate images, videos, copy, concepts, scripts, logos, prototypes, and endless variations, faster than any human, at any scale.
I’ve been wrong before. Not occasionally, consequently. Wrong about markets, wrong about timing, wrong about which technologies would matter and when. Wrong with enough confidence that I didn’t bother checking. That history is why I’ve made a habit of asking a question most people avoid: What if I’m wrong about this?

Most executives are having the wrong conversation about AI. They’re debating headcount. Calculating how many roles they can eliminate. Building the business case for automation. Running the numbers on labor savings.

The future doesn’t ambush people. It announces itself, loudly, repeatedly, through signals most leaders are too busy to catch. If it caught you off guard, that’s not bad luck. That’s a failure of attention.

Noah Kagan, CEO of AppSumo, just sent a memo to his entire company. He didn’t sugarcoat it. AppSumo had a brutal year, lost teammates, lost revenue, and lost some of the joy. He owned it. Then he said something most CEOs write around in seventeen layers of corporate softener: