Last week I got a chance to test drive a Mazda CX9 and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.
One of the challenges of proposing and then implementing new ideas is the resistance that comes from the success that a business already has. If it ain’t broke, don’t fix it right? Wrong!
We are working with Villa Marina, a popular and growing seafood restaurant in Tijuana, on creating a memorable brand experience in the restaurant.
The goal is simple: create word of mouth.
There are plenty of ways to create word of mouth. The way Villa Marina has created word of mouth for themselves is by their attention to detail, one of their founders is the Chief Detail Officer, because everything looks great. From the waiters, the tables, the plates, the restrooms, everything screams ‘freshness’. In a city where people are not that spoiled, this strategy works. But, the problem is that anyone else can copy it in a week.…
First let me get this out of the way…I’m a GI Joe fan!
I own most of the first edition toys and with this weeks release of the movie was feeling like a 5 year old again.Now the movie is not an Oscar winner but it’s highly entertaining and mostly did a good job of bringing out the Joe in me.
The reason I’m writing this is because I just saw the game review of the game GI Joe: The Rise of Cobra and it’s a piece of crap just like every other movie game!
Why do they keep releasing crappy movie games?
Let me tell you why…extra sales!
Other movie studios have done it, so should we! Let’s release a below average game and we’ll be able to get a handful of sales from our core fan base so we can move the needle on our revenues.
The problem with this is you’re releasing crap to the masses while wasting a valuable opportunity to engage with the audience in an authentic way. The only thing this is creating bad word of mouth like this:
Remember kids, don’t ever spend you’re hard earned money on crappy games, especially if it’s a video game movie. If you do you’ll only be restarting you’re hard work. With no saves
Now I know!
Ilsa, She Wolf of the SS release Ghostbusters II release buy Daffy – The Commando
And knowing is half the battle!
G IIIIIII JOOOOOOOOOE!
Note to self, consumers are not dumb. The people who saw GI Joe are now in their mid 20’s early 30’s and when they see piece of crap like this on their screens they’re not buying it for them or their children and guess what, if a few one’s did go past most likely it’s being returned to the store after going through the torture of playing these things.
In my opinion the creators of the Matrix did the best job of connecting the story of the movie with a game. The game wasn’t a blockbuster but it certainly wasn’t a piece of crap!
The opportunity to release a game that connects the story to the game is wide open, whoever realizes this and is able to set the bar higher than the mediocre rest will change the game.
What are you waiting for?