http://www.youtube.com/watch?v=szr0ezLyQHY
I just came across this video of how the Nordstrom Innovation Lab created, tested and built an iPad app in just one week with the intent of enhancing the eye wear buying experience. I thought I’d share this with you as a follow up post to the three part series I wrote on how to leave small thinking behind.
Though the video was posted almost three years ago, it is still quite relevant for rapid prototyping towards innovation.
There are a few things that I want to bring to your attention about rapid prototyping:…