Tag Archives: Rapid prototyping

3 lessons about how to do rapid prototyping from the Nordstrom Innovation Lab

I just came across this video of how the Nordstrom Innovation Lab created, tested and built an iPad app in just one week with the intent of enhancing the eye wear buying experience. I thought I’d share this with you as a follow up post to the three part series I wrote on how to leave small thinking behind.

Though the video was posted almost three years ago, it is still quite relevant for rapid prototyping towards innovation.

There are a few things that I want to bring to your attention about rapid prototyping:

How to get your ideas heard

We all have different creative styles, we all get our ideas differently. But what will set you apart is how you communicate them, that means not just verbal communication but visual presentation.

This isn’t a new idea, but in a world where people still like to sit down and discuss things before doing them, taking the initiative and coming up with a mock-up or prototype will go a long way in getting people to hear and experience your pitch.

I read this article in fortune magazine where it states that you should let your boss take the credit for your ideas but not your peers. But there’s a point not examined that’s getting your ideas heard first.

How do you do that?