Tag Archives: apple

Everyone wants to follow the leader, not many want to be one

We all have access to the same information. To the same quotes, to the same people, to the same sources. To the same…

Regurgitation has taken center stage.

For example, those of us ‘in the know’ have a pretty good idea about how Apple works. We know they don’t do focus groups, that they don’t follow traditional management protocol. And that they are ferocious in the pursuit for perfection. Is there anything else we need to know?

Except for all the nitty gritty details, not much else I think. Yet people still love to debate about the same stuff over and over again.

Why creating new categories is so successful

Creating a new category. The Holy Grail of Innovation. The Holy Grail of entrepreneurs. It’s when you can create a new category that you command the skies. Think of the iPad. Is it a new category?

It is. But not because people think it is, but because Apple defined it as such. Experts characterized the iPad as a tablet, but customers did not. That’s all that matters.

Other examples of category creation exist. For example Gatorade created the sports drink category. Chrysler created the minivan. Toyota created the Prius. Each had a good amount of time before any competitor entered the space.

So why is it that you should embrace creating new categories?

Innovation posts of the week: The Genius behind “Genius Lunches”

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Ideas trump hierarchy

Yesterday I was having lunch with a buddy of mine who is looking to create a startup incubator in Tijuana. I told him that it seems to me that everyone wants to start an incubator nowadays as a good excuse for stimulating the economy.

But more importantly, what nobody is asking themselves is: How do you establish a culture of innovation?

There’s a reason why places like Silicon Valley and New York are breeding grounds for startups. They have a unique mixture of people that come there to create new things. To innovate.

Because of this diversity, the quality of ideas is very high.

Infographic: Most Disruptive companies in tech by the numbers

What is disruption?

Disruptive companies create innovations that invade the market, force change, and create new sectors of the industry. And for companies like Google, Apple, Netflix, Skype, Tata and Pandora, disruption is their game.

And what do the most disruptive companies in technology have in common? They challenged the conventional market and created a new one.

Innovation posts of the week: Innovation lessons from the life of Steve Jobs

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Innovation posts of the week: The 3 Types of innovators

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