Archive for: August, 2013

To do original work don’t have rules, have ruling values

burning man

“I’ll know it when I see it”. That is a common expression of something that we think is novel and distinctive. When we see or experience something truly original, it is surprising. But how many times in a day, week, month or year are you authentically surprised?

Rarely I assume.

How can we change that? Well, let’s start by asking a simple question: What does it take to do original work?

Strategy is hard. Innovation is harder

By now, you should know that I don’t sugarcoat it. No recipes, frameworks, or any other method with promises of a silver bullet. No BS here about how easy it is. With that said, here is another anecdote for you…

Yesterday we visited a prospect, we talked about how we could help them make some improvements in they way they collaborate with their value chain. After our meeting was done, the CEO asked me why we needed to be so thorough to make a strategy. I simply said: Strategy isn’t supposed to be easy. There is no silver bullet that applies to everyone. Whoever tells you differently is not a strategist.

Law of innovation inertia

Imagine if two people were given the same slides, reports, diagrams and the like, and were told to craft a unique strategy for the company. To do that, both would be put in separate rooms where they will be given 4 hours to work. After the 4 hours, both people come out from their respective room and present the same conclusion.

There are two ways to look at a situation like this: