To be honest, I LOVE to strategize. But, planning by itself is boring. In the last few weeks, I’ve been asked to look at a few business ideas and projects. The central question being: Does the plan look like it is in order?
Me: Nope.
Them: What’s missing?
Me: Why are you doing this? What’s your purpose? Why is this cool? Are you waking up everyday to follow a script?
Them: Dunno.…