The last book I read in 2019 was Shoe Dog, a memoir by Phil Knight; the co-founder of Nike. It’s a great book for entrepreneurs and leaders in any domain.
Tag Archives: sales
The Difference Between Customer Needs and Wants
Understanding the difference between a customer’s wants and needs is a major key to succeeding in business. Often what a customer wants is diametrically opposed to what they need. As a businessperson, your job is to give the customer what they want. Helping them to understand what they need is also important. However, it’s not your responsibility to convince customers to get what they need. Businesses make money by satisfying their customers. Often it’s easier to sell them what they want than what the need. So that’s where businesspeople should primarily focus their energy.…