jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK

AI Doesn’t Make Ideas More Valuable. It Makes Insight More Valuable.

The above image has been widely shared on X. It argues that AI has flipped the bottleneck.

Jorge

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Stop Chasing AI Productivity. Start Solving Constraints.

A business leader I spoke with recently described his company’s AI strategy in one sentence: “By the end of this quarter, we want to achieve a 10% uplift in productivity using AI.”

Jorge

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The Princesses Love Me

My niece Valeria is three years old. On Sunday, she wore Princess Aurora’s dress to Disneyland. There’s a spot on the side of the castle, easy to miss if you’re not looking for it, where Disney stations its princesses to meet children and take photos. My brother took her there. She met Ariel, Jasmine, and Cinderella. She spotted Snow White walking nearby. Each princess greeted her, looked at her, spoke to her.

Jorge

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entrepreneurship, Innovation

Start With The Customer Problem, Not The Technology

by Jorge in entrepreneurship, Innovation

Generative AI is still looking for its killer app. Sure, there is a niche number of people getting great results using LLMs for work and other activities to be more efficient and productive. Still, most of the existing generative AI solutions out there are hunting for a problem to solve.

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entrepreneurship, Leadership, Strategy

How to Develop Situational Awareness And Sharpen Your Strategic Thinking

by Jorge in entrepreneurship, Leadership, Strategy

Most business leaders operate with a very limited view of what’s happening in the world beyond what they know, much less how it impacts their business. It’s one of the reasons why most businesses react to change rather than exploit it. What I’m talking about is having situational awareness and good business acumen.

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entrepreneurship, Innovation, Strategy

Being First Doesn’t Matter, Being Better Does

by Jorge in entrepreneurship, Innovation, Strategy

Innovation is messy. There’s nothing predictable about it. I’ve been too early three times in my time as an entrepreneur. Either the market wasn’t ready, the technology needed to evolve more, or the market didn’t exist. Underpinning all three scenarios was timing. When I had my affective computing startup, Netek, I remember telling my team that we were too early and we might not make it because of it.