Archive for: September, 2013

Getting the small things right is a first step towards innovation

Nobody likes to be rejected. But, there are times when you know you’ve provided value by facilitating clarity. This happened to me recently…

Last week I had a meeting with a very public mexican CEO, where we talked about innovation and its various forms. He clearly wants to innovate in various areas, but was honest in expressing his understanding that his company is not prepared to do so.

3 reasons why eliminating customer friction is not always intuitive

People remember, and pay for experiences. But, some businesses are delivering unhappiness, and they don’t know it. And they might not have an epiphany even if they go out of business. This is sad…

From a customer experience perspective, a business’ single focus should be to eliminate all the obstacles that will stand in the way of the customer achieving their desired outcome.

But, eliminating friction is not always intuitive. Why? Here are three reasons why: