
Innovation is as much about attitude and perspective as it is about process. It’s an uncertain path that tests women and men’s mental and emotional fortitude; it’s not for everybody.
As innovators we have fight against human nature; our own and that from our fellow humans. The fear of not knowing is the main enemy of this story, which takes constant vigilance and engagement.
Why do companies insist on a one-size-fits-all template for strategy? Is it because the MBA types come in with their unimaginative frameworks that speak to unimaginative executives? I certainly think so.