in Creativity, Innovation
Apparently there is a food truck trend happening in the U.S. and everybody is talking about it.
To me what’s funny is that in Mexico, food trucks are a street corner staple. We like to say that for every Starbucks that exists we have 20 times more food trucks on every other corner of every street. I’m exaggerating a little bit but it’s true, in Mexico they’re part of our daily routine.
They type of food these trucks serve varies wildly, from tacos to tortas to sandwiches and even breakfast. These trucks serve people wherever they are, even in the the border crossing from Tijuana to San Diego. People who live in Tijuana but work in San Diego or Los Angeles, depend on these trucks for their breakfast.
So, why hasn’t anybody else thought about this and why is it becoming a trend now?…
in Innovation, Leadership
Remember last month I told you about a client who told his staff that they needed to start thinking about what they’ve never thought about? Well this past week I went back to check up on them and see exactly what had happened since our last conversation.
Absolutely nothing.
I wasn’t surprised. The predictable ‘I haven’t had time to think about it’ came up. Sure, they definitely have some ideas like focusing on not just businesses but also consumers and creating a brand for that. Though that’s just an idea and they know they have to do it but again nothing has happened.
The President of the company understands that they need to make time to ‘think about what they’ve never thought about’ but hasn’t really made the decision to do so. Well let me tell you something:
For things to change, somebody somewhere has to start acting differently. …
in Creativity, Innovation
I’m not so sure if I should write this post. It contains an email with some info that is best to keep private. But I just can’t contain myself as it’s a visceral example of why having a diverse set of people with different backgrounds, education and mental models makes your team more likely to innovate.
Below is an email from a colleague, from our Creative Generalist venture, where she explains very vividly her on-site visit with a client (nanes were erased to protect identities):…
in Innovation
And are you willing to do something about it?
That’s the question many people can’t answer. Everyone likes to complain. Complaining is easy because you don’t have to expend any energy in thinking about how you would fix it. All you have to do is express your frustrations.
It’s when you take matters into your hands that everything changes.…