Tag Archives: Customer Management

If you can’t answer these questions, your business is irrelevant

We recently met with representatives from one of the largest energy utility providers in Mexico to talk about their current issues and how we might help them transform themselves.

Before we met, I created a list of 20 questions to ask them. These questions, which went into detail about their their current strategy, could give us a inside look of this company’s thinking and what we might be up against.

Here are a few questions that went unanswered and thus got these executives to shake their heads: