According to a new report by the Economist Intelligence Unit, titled The next decade of Technology in Business, business leaders believe their companies customers will replace R&D as the main source of new product and service ideas by 2020.…
Tag Archives: co creation
Innovation posts of the week: Are you improving or innovating?
- What is the Customer’s Role in Breakthrough Innovation? by @ralph_ohr
- Why disruptive businesses are worth so much – Innosight
- Wicked Problems — Our Defining Challenge by @finikiotis
- Making Innovation Matter – Businessweek
- Are You Improving or Innovating? Knowing Makes a Difference – Fast Company
- A Co-creation Primer – HBR
- Some good readings on Design Thinking by @jabaldaia
What did I miss?
Innovation posts of the week: How to disrupt your industry
- HOW TO: Develop Ideas That Will Disrupt Your Industry by @lukegwilliams
- From Trash Cans to Nokia: Is Creativity Innovation? by @stevedenning
- Innovation: The last people-centric process by @ovoinnovation
- User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea via @fastcodesign
- Innovators Must Co-create with Customers via @wimrampen
- Why Steve Jobs Couldn’t Find a Job by @adam_hartung
- Combating Cannibalization Concerns – HBR – (by @sda222)
A lesson in co-creation
in Strategy
Felt like writing this post because I think it’s pretty awesome.
I use Evernote religiously so I was ecstatic to hear that CEO Phil Libin was going to be answering people’s questions on the EN blog today. Why do this? To improve the product of course. Evernote has some pretty passionate fans (including me!) who care deeply about the product because it’s useful and it’s become part of their daily habits.
It really is like your second brain so who better than the loyal fans to know what might make it a lot better?
When was the last time you heard a CEO answer people’s questions (all of them!) on a blog and even offer to chat by phone? Not everyday…You see forums, send us an email, a Twitter account, support phone but not the CEO on a ‘let’s improve the product Q&A’ ideation blog post.
Takeaway: If you’re a CEO and you’re interested in knowing what your customers think of your product, show it!