Category Archives: Creativity

Is Innovation a Matter of Age?

Beneteau has modernized and streamlined the boatbuilding process to provide maximum quality, performance, comfort, and value. Follow us on a tour inside the company’s operation, and learn about its unique corporate philosophy and processes.

Assembly line at Beneteau factoryThe assembly line at Beneteau’s factory is a high tech operation which owes more to modern mass production techniques than traditional boatbuilding.

It’s not your father’s motoryacht — anymore. Modern boat building is highly standardized, computerized, and constantly evolving. And none more so than at Beneteau, the world’s largest production builder. Once little known outside of its native France, the company now has manufacturing facilities around the globe. The company like this uses the best quality in compressed air products to their equipment. At 100 psig inlet pressure, compressed air and vortex cooling tubes from Streamtek are of great help to some manufacturing facilities that will dramatically reduce heat sinks in your enclosures, see helpful site like https://stream-tek.com/blogs/ for more info. Its boat-building operation, like other high-volume boat builders, owes more than a passing reference to automobile production than you might imagine. Henry Ford would be impressed.

Groupe Beneteau builds nearly 8,500 boats annually among more than seven brands in 16 production and assembly facilities in four countries, including the United States. Approximately 4,000 are Beneteau-branded vessels: 45 percent sailboats and 55 percent powerboats. About 30 percent of these are sold into the U.S. market where, in sailboats alone, Beneteau commands nearly 65 percent market share. With numbers like these, industrialization is key.

Three elements summarize how boatbuilding has changed at this builder.

Process

Beneteau divides its facilities into three areas: molding, cutting/trimming, and assembly. “Not only does this keep the facilities cleaner, it moves the boat through its various production stages at an optimal rate,” says Laurent Fabre, President of Beneteau Americas. “We’ve studied best practices in other industries like automotive, and we focus on elements of Lean manufacturing, just-in-time supply-chain management, and process improvement.” We also use a Foundry and Machine Shop to produce the very best cast aluminum, brass, and bronze components.

Beneteau has eight building facilities in France alone. Boats are grouped and assigned to a plant according to size — not type, power, or sail. Because larger boats take more time to build due to increased attention to detail, similarly sized boats move along the line at the same rate. In each plant tooling is mobile so work stations can be disassembled, moved, or changed up on the fly. Boats move down an assembly line every one to three days. Standard workflow, like plumbing such as the services offered on the company website, electrical, and furniture installation, is a highly repeated process that minimizes errors. Boats are built from the hull up so everything, including the engines, systems, bulkheads, and furniture, is installed before the deck goes on like a lid.

Components are binned per vessel, so a specific model receives crates of all wood parts, fixtures, hose, wire, and so on, delivered directly to the workstation. Work times are closely monitored and documented for continual improvement. Quality control is at every step including testing thru-hulls and engines in a pool before the boat is prepared for shipment. Then if you use powder coating powder for your business then have a good look at that supplier as the quality is incredibly good.

Technology

Beneteau, like many other builders of fiberglass boats, uses three types of building processes including traditional hand layup, resin infusion (a dry layup that is vacuum bagged and infused with resin), and injection molding (two molds are sandwiched around materials like gelcoat, fiber, and coring, to create a perfect finish on both sides). The optimal process depends on the boat part being manufactured as the builder seeks to optimize the relationship between strength, weight, sound and thermal insulation installation, as well as providing a process that reduces labor and parts variability. Speaking of technology, speaking of technology, hamptons boat rental have the best modern yacht deals.

CNC machine cuts out hatch openingRobots replace humans for some operations. Here a five-axis CNC machine cuts out a hatch opening on a sailboat deck, that would be a dusty and hazardous for a worker.

Beneteau’s advanced technology includes a prototyping and metal printing facility where robots carve life-sized models of new designs. Before any vendors are approved, a dedicated laboratory thoroughly tests every piece of equipment and material (e.g., resin, glass, metals). In addition, the company is experimenting with different bagging technologies, focusing on reusable silicone rather than plastic to save money and lessen the environmental impact. Beneteau is even testing a wing sail that may save weight, reduce complexity, and possibly redefine cruising under sail.

Numerous computerized deck-cutting robots are used to carve holes for hatches, fixtures, and attachments. A specific model deck is cut in a sealed room, and the process is cleaner, faster, more precise, and cost-effective.

Another computerized cutter is used for the various kinds of fiberglass cloth that is laid into the hulls, decks, liners, and component structures. The strips of cloth are cut with precision, numbered, labeled, and packed into a kit for a specific vessel. It reduces labor and enhances consistency. The pieces even have an arrow to show the orientation of the cloth to the bow.

Unfinished interior of boatWoodwork, engines, plumbing, and electrics go in; the interior of the boat is almost complete before the hull and deck join together. Leaving the deck off until late in the manufacturing process speeds up production and gives workers much needed light and “elbow room.”

Beneteau’s crown jewel is its woodworking facility that supplies the interiors (the most expensive part of the build) for all its vessels worldwide. The centralized, highly skilled labor force works with both traditional wood and engineered wood laminates that won’t warp, create lighter cabinetry and bulkheads, and is made from wood harvested from sustainable sources. Some wooden parts are hand-milled while others are built with computer-assisted cutting machines. Complex curved trim pieces are often made of pressed layers of wood that are cured in 20 minutes using molds with high-frequency sound waves.

“Weight-savings is key for both better sailing performance and improved fuel economy,” adds Fabre. “We build lighter boats that require smaller engines and have better fuel economy. We like to say we carry people, while they (the competitors) carry fuel.”

People

Beneteau is a family-owned company that truly values its human component and strives to keep its workforce of more than 6,000 people happy.

For example, workers who build smaller models (typically 40 feet or less) are cross-trained so that on one day they do electrical work while on another they’ll focus on plumbing. This keeps the workforce engaged with a variety of work, more motivated because they add to their skillset, and flexible so the assembly line doesn’t stop if someone calls in sick.

Additionally, each plant is limited to between 200 and 250 employees. “We like to keep things ‘human sized’ with flat layers and good communication,” adds Fabre. “We’ve found that’s the magic number so that people don’t lose sight of what they’re trying to achieve and what the customer really wants.”

Job security and longevity at the 130-year-old builder make happy people, and happy people build better boats.

Being creative has more to do with being fearless than intelligent

Being creative has more to do with being fearless than intelligent.

Fearlessness gives birth to new knowledge. It’s only by taking the unknown path, the road less traveled that you’ll find and create new knowledge. Don’t be afraid to be wrong, what’s wrong is not being open to new ideas, to change, to stumbling onto unfamiliar situations to being the best you can be.

I propose we cultivate fearless curiosity to explore our own potential. With that I leave you with a quote from someone who knows a little bit of being fearless:

The greatest fear people have is that of being themselves. They want to be 50 Cent or someone else. They do what everyone else does even if it doesn’t fit where and who they are. But you get nowhere that way; your energy is weak and no one pays attention to you. You’re running away from the one thing that you own – what makes you different.”

–  50 Cent

Enhanced by Zemanta

Are you willing to abandon the past to become something else?

“Art is what we’re doing when we do our best work.” – Seth Godin

Here’s a different angle on things, creation from a musical artist’s point of view.

If you don’t know anything about Linkin Park don’t worry, just take my word for it that these guys are artists in the true sense of the word. They’re not afraid to mix things up, to push their music in a different direction, to become something else entirely.

That’s where their newest album, One Thousand Suns, comes in. Released this week, the album is completely different than their previous work:

Linkin Park‘s new A Thousand Suns album is a lot of things, most of which have nothing to do with their previous (mega-selling) efforts. By their own admission, the band spent nearly two years attempting to leave their past behind. To that end, it’s not a stretch to say they succeeded. The album, which hit stores Tuesday (September 14), is the band’s most divisive. But there’s one thing seemingly everyone can agree on: From this point forward, Linkin Park will never be the same band again. And though Suns represents the band at a crossroads, that doesn’t mean they abandoned everything that got them to this point. Quite the opposite, in fact. They’ve just taken the old and reworked it through the prism of the new.

In the music industry, moving in a different direction or trying to reinvent yourself is seen as a big risk because an artist is ‘abandoning’ what worked for him/her before. Sound familiar?

Most organizations have an ‘unwillingness’ to go in a different direction, they’ll keep on doing what’s always worked and what works for everyone else. The act of ‘innovating’ is to create something new, to go in a different direction, to see anew. So where’s the gap?

If you watch the intro video to the ‘making of’ their new album below, you’ll notice the following statements:

“Willingness to go with something that’s weird and put yourself behind that.”

“We wanted to work on something that’s different than how we’ve done things historically.”

“As long as the elements are really different, that’s making it interesting.”

I think the key word in there is ‘willingness’ because if you don’t have the desire to be innovative (as many organization clearly don’t), then you have to be willing to try. To take a leap into the unknown, to leave familiar shores behind in search of new ones, to reinvent yourself. Gary Hamel said it best:

“The single biggest reason companies fail is they over invest in what is, as opposed to what might be.” — Gary Hamel

Abandon the past and become something else. This is what great artists do and also what great organizations do.


Enhanced by Zemanta

To find a better way to do things, stop and think!

I’ve argued before that innovation is the result of consistently trying to do something better than it’s done before, sometimes this also means that it has to be different. This simple idea is well understood but not easy to put into action because it’s very difficult for most people to think about why they do what they do and how they could do it better. Routines and habits are very very powerful!

With this in mind, one newsletter I look forward to reading every two weeks is Jeffrey Baumgartner’s JPB newsletter. The most recent one talks about the need to ‘stop and think’ before solving a problem the same way it was solved before.

A litmus test for solving a problem in a different way is when you see that problem keep coming up consistently and becomes a pattern. This is a signal that the system is stuck, a process has become rigid and is plagued by the same problems over and over again. This is an opportunity for a new order of things, for innovation!

I encourage you to read the JPB Newsletter, it has other articles in there that are also worth reading 😉

UPDATE: Mitch Ditkoff pointed me to The ultimate STOP AND THINK article on his blog that is well worth reading, very interesting indeed. Thanks Mitch 🙂

Enhanced by Zemanta

Make the common uncommon

How do you stand out in the commoditizied world of candies?

If you’re Hotlix you make insect candy. Yup, that’s right. Hotlix is the creator of creations such as the Strawberry flavored Scorpion Sucker, which has a real scorpion in it’s center. I just recently found out about them from the video below which shows how they make their creations, but Hotlix has been around for 20 years! Check it out:

This post is not about Hotlix, it’s about how to stand out. Notice that Hotlix makes candy but with a twist. It mixes somethings that is deliciously edible with something that just doesn’t make sense to eat. Quite simply they make something that is common (candy), uncommon (candy + bugs). It makes for an interesting combination that’s also an instant conversation starter. And quite memorable indeed because the marketing is embedded into the product which also helps create word of mouth!

That’s the secret. A simple way to stand out is to look at your business and think about all the things that are common and see how you can make them uncommon. De-commodities yourself!

From noticing to insight

There are a lot of ways to have insights, from quieting your mind to cultivating happiness all around you. Yet it doesn’t stop there, these are conditions that contribute to having insights. But what about active insight recognition?

That’s where observation comes in. Engaging one’s attention, not just seeing, contributes to the ability to make distinctions and then wondering why those distinctions exist.

For example have you noticed that some people, especially women, sit very close to the wheel of the car as if almost driving with their teeth? This can be attributed to many things such as their height, but that’s not entirely true. Elderly people come to mind when thinking about this but they have  some physical limitations such as strength, shortsightedness and height. So why do some people drive almost with their teeth?

I don’t have a clear answer but simply asking ‘why’ will lead me to an answer, an insight.

This is the secret of noticing: Spotting things that don’t make sense, that defy expectation. And once you notice a cluster of patterns, ask why this pattern or more specifically: “Hmm, I wonder why that is?”

The better you become at noticing things and then seeking out the truth, the more insights you’ll have and the more interesting the world will become to you. As a by product you’ll also become more interesting to other people 🙂

Enhanced by Zemanta

How to create a new business model

Competition in industries is essentially competition between business models. A recent , which led to a post about the , reminded me of a great creative exercise to help you look at your and other industry’s dominant business model as a lego kit.

You can then break them down and, like a builder, reconnect them like building blocks to create new business concepts.