jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK


Creativity, entrepreneurship, Innovation, Leadership
Why you love the status quo(1)

The Comfort Trap: Why You’re Wired to Stay Stuck

You tell yourself you want change. You buy the books, attend the seminars, and make the plans. Then Monday morning arrives, and you’re right back where you started. This isn’t a character flaw; it’s human nature. You love the status quo because your brain is designed to keep you exactly where you are. The principle is as true for people as it is for organizations.