jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK

Averages Are The Enemies of Innovators

In most interviews I’m invited to do, I get asked the same question: Where do you get inspiration from? The answer is simple: anywhere and everywhere. However, there is an important distinction to be made: You won’t find groundbreaking ideas and insights in the mainstream—that’s for sure. Look Where No One Else Looks What do I mean by this? Innovation requires looking where no one else is looking. This is easier said than done because…

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Transforming Customers Through Innovation: Who Do We Want Our Customers to Become?

I’m not lying when I say there is a better way to make innovation happen. For me, it starts with the outcome we want for the customer. Too often, innovation focuses on incremental improvements rather than transformative action. But what if we, the entrepreneurs and innovators, took a different approach? What if our responsibility was not only to eliminate pain but also to look out for our customer’s best interests and actively shape their potential?

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Creative Warm-Up Exercises: A Practical Guide to Unlocking Your Imagination

We all know the feeling: staring at a blank page, waiting for inspiration to strike. Whether you’re a designer, writer, entrepreneur, or anyone who relies on creative thinking, getting your mind into a truly creative state can be challenging. Just as athletes warm up their muscles before a game, creative professionals must warm up their imaginations before diving into serious work.

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Creativity, entrepreneurship, Innovation, Leadership

Want to Shake Things Up In 2025? Here’s How to Bring Fresh Thinking into Your Business

by  in Creativity, entrepreneurship, Innovation, Leadership
Look, we’ve all been there. You’re running your business, and things are ticking along, but something feels… stale. Maybe you’ve noticed your team recycling the same old ideas, or perhaps your competitors are pulling ahead with exciting new initiatives while you’re stuck in a rut.