jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK

Asking Bigger Questions: The Gateway to True Innovation

In the pursuit of innovation, we often focus on finding better answers. But what if the key isn’t better answers, but better questions?

Jorge

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Marketing Lessons from “Big”: When We Forget the Customer’s Perspective

I don’t get it? Many marketing presentations look like this scene from the movie Big. The presentation focuses on what toy sales can do for the company, not what the toy does for kids!

Jorge

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Leadership Lessons from Lincoln: Building a Team of Rivals

Ever wonder how Abraham Lincoln managed to lead during America’s darkest hour? I’ve been reading Doris Kearns Goodwin’s “Team of Rivals,” and let me tell you, this book is packed with leadership gold.

Jorge

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entrepreneurship, Leadership

The Self-Interest Trap: How We Make Others Worse

by Jorge in entrepreneurship, Leadership

I’ve consulted for companies of all sizes, some of which you’ve read and spoken about, and others that nobody knows about. They all have some things in common. But the most common denominator is this: people.

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entrepreneurship, Innovation, Leadership, Marketing

Technology Won’t Save Your Product! Why Customer Pain Points Matter More

by Jorge in entrepreneurship, Innovation, Leadership, Marketing

Why should they care? I had some entrepreneurs show me a project they’re working on. It’s a finance application for small businesses. One of the founders is an accountant who gets questions constantly, so he figured he’d create an app to solve that problem.

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Creativity, entrepreneurship, Innovation, Leadership

Rise of the Resistance: Innovation Lessons from Disney’s Immersive Experience

by Jorge in Creativity, entrepreneurship, Innovation, Leadership

I had the pleasure of returning to Disneyland with my family this Easter Sunday. My sister and I took our parents, who hadn’t visited the park in six years, which meant they were in for some incredible surprises with the newer attractions. The one experience I was most excited to share with them was Star Wars: Rise of the Resistance.