jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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AI Is an Engine for Value Creation. Most Companies Are Using It as a Band-Aid

Here’s the premise: Value Creation > Cost Reduction The promise of AI is that you will be able to do more with less. And that “less” means fewer people. This is true, but it’s not the full story.  Most companies obsess over cost reduction. Fewer employees. Fewer tools. Fewer expenses. They think efficiency is the path to winning.

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Six Ways Organizations Disguise Avoidance as AI Strategy

The gap between what AI can do and what most companies are doing has nothing to do with tools, budgets, or readiness. It has everything to do with courage. Most companies are not failing at AI. They are succeeding at avoidance and calling it strategy. The evidence isn’t subtle. AI can now write code, analyze contracts, predict demand, run customer support, generate campaigns, and compress weeks of analysis into hours. The tools exist. The case…

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AI Isn’t Leveling the Playing Field; It’s Tilting It

Everyone says AI is the great equalizer. That it gives everyone the same shot. They’re wrong. I’ve spent eight years building AI companies and the last two helping businesses implement AI. Here’s what I’m actually seeing: AI is creating the biggest capability gap in modern business. And most companies are on the wrong side of it.

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Customer Service, entrepreneurship

AI Should Remove Effort, Not Humanity

by  in Customer Service, entrepreneurship
Most businesses think they need to choose: automate for efficiency or keep humans for the “personal touch.” That’s the wrong problem entirely. The companies actually winning at customer experience aren’t making that choice. They’ve rebuilt their operations around a completely different model, one where AI and humans amplify each other through a continuous learning loop.