jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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Six Ways Organizations Disguise Avoidance as AI Strategy

The gap between what AI can do and what most companies are doing has nothing to do with tools, budgets, or readiness. It has everything to do with courage. Most companies are not failing at AI. They are succeeding at avoidance and calling it strategy. The evidence isn’t subtle. AI can now write code, analyze contracts, predict demand, run customer support, generate campaigns, and compress weeks of analysis into hours. The tools exist. The case…

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AI Isn’t Leveling the Playing Field; It’s Tilting It

Everyone says AI is the great equalizer. That it gives everyone the same shot. They’re wrong. I’ve spent eight years building AI companies and the last two helping businesses implement AI. Here’s what I’m actually seeing: AI is creating the biggest capability gap in modern business. And most companies are on the wrong side of it.

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What Have You Failed at This Week?

Nobody likes to fail. Yet most people, and most companies, claim they value learning. There’s your problem right there. Real learning comes from trying things with high uncertainty. And high uncertainty means frequent failure. You can’t have one without the other.

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Customer Service, entrepreneurship

AI Should Remove Effort, Not Humanity

by  in Customer Service, entrepreneurship
Most businesses think they need to choose: automate for efficiency or keep humans for the “personal touch.” That’s the wrong problem entirely. The companies actually winning at customer experience aren’t making that choice. They’ve rebuilt their operations around a completely different model, one where AI and humans amplify each other through a continuous learning loop.
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entrepreneurship, Innovation, Leadership

AI Adoption Isn’t a Technology Problem, It’s a Courage Problem

by  in entrepreneurship, Innovation, Leadership
You’re not unready for AI. You’re stalling. You’re waiting for more certainty, better case studies, clearer ROI models, but what you’re really waiting for is someone else to take the risk first. And every day you wait, someone in your industry is learning what you’re not. Here’s how businesses should actually approach AI adoption, based on what separates the 5% who succeed from the 95% who fail: