Tag Archives: John Lasseter

Creativity Inc.: what it takes to build and sustain a culture of excellence

I just finished reading the book Creativity Inc. by Ed Catmull, this is my review…

Unlike books written by consultants about how wonderful the companies they study are, and how they have reverse engineered their formula for success into repeatable soundbites, Creativity Inc. was written by someone who was in the trenches; from the beginning. Written by Ed Catmull, co-founder and President of Pixar, Creativity Inc. is a first hand tell-all about what enables Pixar to do its thing: successfully turn original ideas into blockbusters, one after another.

Mr. Catmull’s motivation for writing this book stemmed from a simple question: why do successful companies fail?

Why do successful companies fail?

Why do successful companies fail?

Question-to-innovate Series: This the thirtieth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.

Success hides problems.  – Ed Catmull, President of Pixar

This is a question that really interests me, and spend quite some time thinking and contemplating this question. And it doesn’t necessarily have to be an organization, but a person. It is the reason why I worship companies like Disney and Pixar, and people like Michael Jordan and Madonna, they’ve overcome the trap of complacency.

And that, is what I believe it all comes down to: complacency.

This question, doesn’t just interest me, it is a question that puzzles many, but not most. Ed Catmull is one that was puzzled, and figured it out, by why so many successful companies ultimately failed. “I’m thinking, ‘If we’re ever successful, how do I keep from falling into the traps these companies are falling into?” he recalled in a recent lecture at Stanford Business School.