How do you generate your best ideas?

 in Creativity
We all want to have that crazy idea that changes everything for the better. Though ideas are a dime a dozen, in the big scheme of things ideas aren’t that important; there is no innovation without execution. Still, it all starts with an idea. Therefore, our future depends in our ability to generate, capture and develop those insights.
entrepreneurship, Innovation

Deadly innovation sin: Depend on customers to tell you what your next product / service will be

Want to know why innovation is so hard? Though the vast majority of companies do some kind of market research, it isn’t enough because whatever insight is gleaned from it is lagging by the time a formal report is made. Instead, companies need to go deeper and step into customer’s lives. A good part of why most new products and services fail is because people don’t understand how it fits into their lives; which stems…