jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK

AI Doesn’t Make Ideas More Valuable. It Makes Insight More Valuable.

The above image has been widely shared on X. It argues that AI has flipped the bottleneck.

Jorge

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Stop Chasing AI Productivity. Start Solving Constraints.

A business leader I spoke with recently described his company’s AI strategy in one sentence: “By the end of this quarter, we want to achieve a 10% uplift in productivity using AI.”

Jorge

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The Princesses Love Me

My niece Valeria is three years old. On Sunday, she wore Princess Aurora’s dress to Disneyland. There’s a spot on the side of the castle, easy to miss if you’re not looking for it, where Disney stations its princesses to meet children and take photos. My brother took her there. She met Ariel, Jasmine, and Cinderella. She spotted Snow White walking nearby. Each princess greeted her, looked at her, spoke to her.

Jorge

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Creativity, Innovation, Leadership

12 Methods for Overcoming the Illusion of Expertise to Drive Innovation

by Jorge in Creativity, Innovation, Leadership

In my last post, I wrote about how experience, expertise, is an enemy of innovation. The illusion of expertise, where years of experience create a mental roadblock to new ideas, can significantly hamper innovation. It doesn’t just apply to people but to groups; called groupthink, which is expert thinking on steroids!

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Creativity, entrepreneurship, Innovation, Leadership

Why Experience Can Be the Enemy of Innovation

by Jorge in Creativity, entrepreneurship, Innovation, Leadership

“How come we’ve never heard of you? Everyone who works here has been in the industry for at least 25 years.” I was told this earlier this year by a VP of a company I consulted for. I sensed some hostility from his comment. Of course, I was brought in to help shake things up precisely because this company has been doing business the same way they’ve always done it.

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entrepreneurship, Leadership, Psychology, Strategy

Beyond the Echo Chamber: Breaking Free and Thinking for Yourself

by Jorge in entrepreneurship, Leadership, Psychology, Strategy

Ask Elon. Read what Elon is saying. It seems to me that’s how people get their insights nowadays. Easy. Want to know what’s hard? Forming your own point of view and thinking for yourself. It’s hard because you have to do the work.