Tag Archives: metaphors

Engage in sci-fi thinking to understand what makes people tick

Shock diamond

Image via Wikipedia

Last week I gave a workshop on how to mine social networks for insights. I used Facebook’s Fan Pages as a use case. Many of the participants were surprised as they didn’t visit Fan Pages and thought most were spammy. They also said they didn’t like it when brands suddenly went off topic because businesses should be serious, not fun (dominant assumption calling to be turned upside down).

And boy were they surprised with what I told them next…