Tag Archives: Innovation

Innovation must reads of the week: Managers Don’t Really Want to Innovate

What if you looked for “what not to do” ideas?

We LOVE to follow in the footsteps of other people who have been there and done that. It’s easier. It’s practical. We get this type of information from books and/or biographers.

But what book authors and biographers rarely mention, is all the mistakes that lead that specific person or company to all their successes. Nobody likes to make mistakes, and nobody likes to talk about them. Yet, that is where all the “lessons of success” are.

Of course, looking at the bright spots is a good idea. I’m not arguing that. But how about also looking at the reversal. More than looking for good ideas, I look for “what not to do ideas”. The ones that “impede progress”. I stay clear of those. …

To find new market opportunities and grow, study non-consumers

The key to company growth is to create more value for your customers, which means better satisfying their unmet needs. With that said, if you’re an established business that is looking for growth opportunities, look for people who are not your customers. If you’re interested in investing, feel free to check out craft.co/shiftpixy. Non-consumers, people who are  not taking advantage of the benefits your product or service delivers, represent the best opportunity for innovation.

This is what Walmart is doing with its “Pay with Cash” program. It is offering a solution for customers without debit or credit cards:…

Innovation must reads of the week: Do companies require radical innovations to woo consumers? No

 

 

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Innovation must reads of the week: Ten Red Flags for Innovation

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How do you come up with your best ideas?

The World Creativity and Innovation Week started yesterday. It will run from April 15 – 21. With that said, I thought it would be cool to do a series of posts answering some common questions about creativity and innovation.

I will start by answering them myself and will appreciate it if you add your own thoughts with a comment.

First up, how do you come up with your best ideas?…